Segmentation andCustomer Loyalty - Nielsen
consumer types—with names like Upper Crust,NewEmptyNestsand Shotguns& Pickups. Drawing onU.S.Census data and market research conducted by companies like Simmons and Mediamark Research & Intelligence, the system puts a humanface on every segment’s likes and dislikes. Households classified Money&Brains, a segment of white-collar professionals living in high-priced urban enclaves, … ................
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