Chapter Six – How do companies decide what products and ...

consumer markets – people who buy for their own, personal non-business use (for example, you buy a lawnmower at Wal-Mart to mow your own yard). organizational markets – organizations buy goods and services for use in the operation of their businesses or for resale. For example, Compaq computer buys many of its microprocessors from Intel Corporation and your local dentist must obtain ... ................
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