Consumer Behavior, 10e (Schiffman/Kanuk)

B) consumer reports . C) consumer innovators . D) laggards . E) early majority consumers. Answer: C. Diff: 3 Page Ref: 124. Skill: Application. Objective: 5.3: Understand how personality reflects consumers' responses to product and marketing messages. 30) When describing consumer innovativeness, the term "global innovativeness" refers to _____. ................
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