Auburn School District



CEO HighlightsMarch is Woman’s History MonthDirections: Take your selected CEO and create a one page newsletter highlighting company’s history, net worth, sales revenue, products/services and key features of your CEO (quotes, published books, education/training, philosophy, work ethics, ect.) Sources used must be included in your newsletter. (If using more than three words together, text must be in quotes and site your source). Reword/condense data to be in your voice. Plagiarized copy/pasted text will receive “0” credit for this assignment.0-190500 Mary Barra, GM (#7)Meg Whitman, HP (#15)Virginia Rometty, IBM (#20)Patricia A. Woertz, Archer Daniels Midland Company (ADM) (#27)Indra K. Nooyi, PepsiCo, Inc. (#43)Marillyn Hewson, Lockheed Martin (#59)Ellen J. Kullman, DuPont (#72)Irene B. Rosenfeld, Mondelez International (#88)Phebe Novakovic, General Dynamics (#98)Carol M. Meyrowitz, The TJX Companies, Inc. (#115)Ursula M. Burns, Xerox Corporation (#131)Lynn J. Good, Duke Energy (#145)Deanna M. Mulligan, Guardian (#238)Sheri S. McCoy, Avon Products Inc. (#252)Debra L. Reed, Sempra Energy (#281)Denise M. Morrison, Campbell Soup (#338)Heather Bresch, Mylan (#374)Ilene Gordon, Ingredion Incorporated (#386)Jacqueline Hinman, CH2M Hill (#415)Kathleen M. Mazzarella, Graybar Electric (#465)Gracia C. Martore, Gannett (#467) Mary Agnes (Maggie) Wilderotter, Frontier Communications (#492)Marissa Mayer, Yahoo (#494)Larry Page, GoogleJeff Bezos, AmazonHoward Schultz, StarbucksMark Zuckerberg, FacebookBlake Mycoskie, TomsTim Cook, AppleBlake W. Nordstrom, NordstromsTop 23 Women CEO’s Running Fortune 500 CompaniesHighest Rating, Employee Feedback for CEOs31.Sheryl Sandberg, COO, Facebook32. Warren Buffet, Berkshire HathawayWhy we have too few woman leaders Sheryl Sandberg, TedTalkBan the word “Bossy”, Sheryl Sandberg (video) “Lean In” book by Sheryl SandbergScoring Rubric for CEO PresentationCategoryScoring CriteriaTotal PointsScoreOrganization(15 points)The type of presentation is appropriate for the topic and audience.5Information is presented in a logical sequence.5Presentation appropriately cites requisite number of references.5Content(45 points)Introduction is attention-getting, lays out the problem well, and establishes a framework for the rest of the presentation.5Spelling errors deduct -5 per found up to 30 points.5 (-30)Presentation contains accurate information.10Material included is relevant to the overall message/purpose.10Appropriate amount of material is prepared, and points made reflect well their relative importance. Citing sources used!10There is an obvious conclusion summarizing the presentation.5Presentation(40 points)Speaker maintains good eye contact with the audience and is appropriately animated (e.g., gestures, moving around, etc.).5Speaker uses a clear, audible voice.5Delivery is poised, controlled, and smooth.5Good language skills and pronunciation are used.5Visual aids are well prepared, informative, effective, and not distracting.5Length of presentation is within the assigned time limits.5Information was well communicated.10ScoreTotal Points100DID YOU KNOW? Women make up:of the U.S. Congress of Fortune 1,000 CEOs of corporate boards2 19% 5% 17% ................
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