What's New for Business

[Pages:7]What's New for Business

WWDC 2023

Apple Vision Pro redefines collaboration through an immersive experience, enabling productivity in all-new ways. Mac is even better for everyday work with the new 15-inch MacBook Air and the powerful Mac Studio and Mac Pro. New features help IT teams manage Apple devices, and new developer tools empower developers to build incredible business apps.

Introducing Apple Vision Pro

Apple's first spatial computer, Vision Pro (available early next year in the U.S.), seamlessly blends digital content with the physical world. With visionOS, users can interact with digital experiences and control apps using their eyes, hands, and voice. This revolutionary device will unlock new workflows and tools for collaboration in the workplace.

With Vision Pro, users have an infinite canvas that transforms how they perform business tasks. iPhone and iPad apps will run natively on Vision Pro. In addition, the new visionOS SDK (coming soon) extends familiar Apple frameworks for spatial computing, enabling developers to design entirely new apps for business.

New MacBook Air for everyday work

The new 15-inch MacBook Air, powered by the Apple M2 chip, combines powerful performance and portability with a more spacious Liquid Retina display so employees can get more done. With up to 18 hours of battery life,1 business users can manage projects, build spreadsheets, and join video conference calls all day.

The new MacBook Air measures only 11.5 mm thin, making it the world's thinnest 15-inch laptop. It weighs just 3.3 pounds, so it's incredibly portable for business users on the go.

Compared to a PC laptop with an Intel Core i7 processor, MacBook Air with M2 chip delivers up to 2x faster performance,2 1.5x faster web browsing,3 and 2.3x longer battery life.1

With the introduction of the 15-inch model, Apple's MacBook Air lineup is a smart investment and ready for everyday business.

More power with Mac Studio and Mac Pro

The new Mac Studio, now available with M2 Max and M2 Ultra, transforms any workstation into a creative studio. Pro users love that it's a compact powerhouse with extensive connectivity.

Supercharged by M2 Ultra, the new Mac Pro combines peak performance, connectivity, and versatility of PCIe expansion, powering even the most demanding tasks. The new Mac Pro runs up to 1.8x faster4 than a 28-core Intel Mac Pro so that users can efficiently tackle computational analysis, 3D rendering, and more, with thousands of pro apps optimized for Apple silicon.

Productivity driven by macOS Sonoma

macOS Sonoma brings intuitive and powerful features that enhance the Mac experience at work. New video conferencing features make business meetings more engaging with Presenter Overlay and Reactions. Widgets on the Mac desktop give users the latest news and information at a glance. New Profiles in Safari allow users to separate browsing by Personal, Work, and more. And users can add any website to the Dock as a web app.

iOS and iPadOS enhancements

iOS 17 unlocks productivity enhancements for employees in everyday business. AirDrop will continue to send over the internet even if you step away.5 With NameDrop, users can hold their iPhone near someone else's iPhone or Apple Watch to quickly share contact information.6 Live Voicemail allows users to see a live transcription, giving immediate context for the call. And updates in Messages improve search and replies for effective communication.

iPadOS 17 takes iPad even further. Lock Screen widgets and Live Activities help users stay on top of things happening in real time, right from their Lock Screen. New systemwide PDF features now allow users to view, interact, and collaborate with PDFs in Notes for uninterrupted productivity. Stage Manager is enhanced with flexible window placement and support for external cameras.

Expanded management for IT

Managed Apple IDs support Continuity and more iCloud services, like Wallet and passkeys. And custom identity provider support allows for easy creation and federation. Managed software updates have been enhanced with declarative management, providing new options for when and how updates should be enforced.

New security features for Mac allow IT to manage built-in system services. And Managed Device Attestation provides strong assurances about the security posture of Mac. Apple Watch can now be enrolled and managed by MDM when paired with a supervised iPhone.

Powerful APIs for enterprise developers

Developers can now surface apps in new ways across the system and leverage familiar frameworks and tools to build for visionOS.

With new Swift macros, SwiftData, and a significant upgrade to Xcode Previews, it's easier than ever to build great business apps.

Resources: Vision Pro | Mac | macOS Sonoma | iOS 17 | iPadOS 17 | WWDC23

1. See batteries for more information. 2. Testing conducted by Apple in May 2022 using preproduction 13-inch MacBook Air systems with Apple M2, 8-core CPU, 10-core GPU, and 24GB of RAM, as well as production MacBook Air systems with Apple M1, 8core CPU, 8-core GPU, and 16GB of RAM, all configured with 2TB SSD, as well as production 1.6GHz dual-core Intel Core i5-based MacBook Air systems with Intel UHD Graphics 617, 16GB of RAM, and 1TB SSD. Final Cut Pro 10.6.2 tested using a complex 2-minute project with 4K ProRes 422 media. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air. 3. Testing was conducted by Apple in April and May 2023 using production 13-inch MacBook Air systems with Apple M2, 8-core CPU, 8-core GPU, 8GB of RAM, and 256GB SSD, preproduction 15-inch MacBook Air systems with Apple M2, 8-core CPU, 10-core GPU, 8GB of RAM, and 256GB SSD as well as Intel Core i7-based PC systems with Intel Iris Xe Graphics, 16GB of RAM, 512GB SSD, and the latest version of Windows 11 available at the time of testing. Best-selling 15-inch Intel Core i7 PC laptop is based on publicly available sales data over the prior twelve months. JetStream 2.1, MotionMark 1.2, and Speedometer 2.1 performance benchmarks tested with Safari 16.5 on macOS Ventura, and Chrome v.113.0.5672.93 on Windows 11 Home, with WPA2 Wi-Fi network connection. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air. 4. See batteries for more information. 5. Testing conducted by Apple in April and May 2023 using preproduction Mac Pro systems with Apple M2 Ultra, 24-core CPU, 76-core GPU, 192GB of RAM, and 8TB SSD, and preproduction Mac Pro systems with Apple M2 Ultra, 24-core CPU, 60-core GPU, 64GB of RAM, and 1TB SSD, as well as production 2.5GHz 28-core Intel Xeon W-based Mac Pro systems with Radeon Pro W6900X graphics with 32GB of GDDR6, configured with Afterburner, 384GB of RAM, and 4TB SSD, and production 3.5GHz 8-core Intel Xeon W-based Mac Pro systems with Radeon Pro W5500X graphics with 8GB of GDDR6, 32GB of RAM, and 512GB SSD. Tested using NACA 0012 project with 2000 iterations. Mac Pro systems tested with an attached 5K display. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Pro. 6. Coming in an update later this year. 7. NameDrop will be available on Apple Watch in an update later this year. ? 2023 Apple Inc. All rights reserved. Apple, the Apple logo, Apple TV, Final Cut Pro, iMac, Liquid Retina, Mac, MacBook Pro, Mac mini, ProRes, Spotlight, and Xcode are trademarks of Apple Inc., registered in the U.S. and other countries. Apple ProRes and Center Stage are trademarks of Apple Inc. Adobe is a trademark or registered trademark of Adobe Systems Incorporated in the U.S. and/or other countries. Intel and Intel Core are trademarks of Intel Corp. in the U.S. and other countries. Other product and company names mentioned herein may be trademarks of their respective companies. June 2023

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