Research With Impact - Cornell SC Johnson

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Mission

Together, our three schools transcend the traditional boundaries of business education and research to transform critical thinking into practical solutions. We collaborate within the Cornell SC Johnson College of Business, across Cornell, and beyond to mobilize diverse expertise, generate world-class knowledge, inspire students, and impact society in a positive manner.

Vision

We inspire people-focused business leaders to build sustainable, shared prosperity.

Values

? Excellence: Exceed standards and insist on the highest quality of execution in all we do. Research and innovate continuously. Courageously experiment with new ideas and approaches. Do the right thing; exhibit integrity and the highest ethical standards in all we do.

? Inclusion: Embrace diversity in all its forms. Collaborate across disciplines and schools. Celebrate one another's contributions to the distinct missions of our three schools.

? Engagement: Inspire students, alumni, and external partners through personalized, transformative interactions. Partner with all stakeholders for mutual gain. Instill an entrepreneurial spirit to pursue development and fulfillment.

? Community: Foster unity through adaptability. Value one another's missions with integrity and transparency. Engage with neighboring communities through service and stewardship. Show compassion through acceptance and consideration, and seek out ways to nurture growth.

? Impact: Make a meaningful and positive difference in the world. Help students, staff, scholars, and organizations to flourish. Develop innovative solutions to pressing local and global problems.

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RESEARCH WITH IMPACT: CORNELL SC JOHNSON COLLEGE OF BUSINESS ? 2021 EDITION

Suzanne B. Shu

Dean of Faculty and Research John S. Dyson Professor in Marketing Cornell SC Johnson College of Business

Cornell University

FROM THE DEAN OF FACULTY AND RESEARCH

Dear Colleagues:

It is my real pleasure to welcome you to the 2021 edition of Research With Impact, my first since becoming Dean of Faculty and Research in January of 2022. This annual publication is an opportunity to highlight the range of outstanding research done by our faculty here at the Cornell SC Johnson College of Business.

Our faculty are the lifeblood of our institution. Their thought leadership in areas like big data, entrepreneurship, climate and sustainability, and much more allows us to bring innovative ideas into our classrooms, co-curricular engagements, and public conversations. Because of this research, the business leaders we train here in our college are better-prepared to address global problems and make a positive impact on future employers, employees, and society at large.

This volume celebrates that impact. As in previous editions, we offer here a full list of our faculty's 2021 publications, with several highlighted separately for special mention from each academic content area. We also include data visualizations in the form of heat maps and graphs showing our faculty's burgeoning global collaborations and publishing trends, and a section devoted to faculty media placements in major national or international media outlets.

Some faculty have also taken the time to record short research videos, many of which are linked to faculty feature pages here, and all of which will be placed on our college's growing Research With Impact video series on CornellCast. Our sincerest thanks to those faculty for participating in this project, in addition to everything else you do.

In the next decade we will intensify the pursuit of our most important commitments: to student support, faculty recruitment and retention, improvement of our facilities and tech resources, and expansion of our academic business analytics offerings. These efforts will be in lockstep with our ever-deepening dedication to diversity, equity, inclusion, and belonging throughout the societal impact of our work. Our new Master in Business Analytics program and Business of Sustainability theme are just two examples of these efforts.

At the Cornell SC Johnson College of Business, our incumbent strength is that we comprise three iconic schools, each a pioneer in immersive, engaged, and experiential learning. The unique combination of faculty across our three schools provides us with a portfolio of expertise unmatched by other business colleges. Our work illustrates our continuing mission to develop principled leaders who are people-centered, who care about the world, and who have a global mindset. We will continue to innovate in new ways, ever stronger together.

I invite you to learn more about our scholarship and our journey as a college at business.cornell.edu.

Sincerely,

Suzanne B. Shu Dean of Faculty and Research John S. Dyson Professor in Marketing Cornell SC Johnson College of Business

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