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|Jason Bresnehan & Company |

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Business Plan Template

Business Plan Template to Help You Rapidly Prepare a Strategic Business Plan

EXECUTIVE SUMMARY

This is a paragraph of body text.

THE BUSINESS

MISSION

INDUSTRY ANALYSIS

1 Introduction

This industry analysis sets out the results of an external audit which identifies key external opportunities and threats confronting Company Name in the areas of the market, competitors, merging technology trends, social, cultural, demographic, geographic, political and legal forces.

The following discussion is summarised in the SWOT table in Section 6.

The Industry Analysis is used to formulate strategies to take advantages of the opportunities and avoid or reduce the impact of the threats. This strategy formulation is undertaken in Section 7.

2 Market

1 Target Markets

2 Market Size

3 Social, Cultural, Demographic, & Geographic Forces Affecting Target Market

3 Technological Forces

4 Competitive Forces

5 Economic Forces

6 Summary Key External Opportunities and Threats

CURRENT INTERNAL SITUATION ANALYSIS

1 Introduction

This current situation analysis sets out the results of an internal audit which evaluates the Company’s internal strengths and weaknesses in the functional areas of the business including business model, management, marketing, finance, research and development, intellectual property and internal information systems.

The following discussion is summarised in the SWOT table in Section 6.

The Current Situation Analysis is used to formulate strategies to build upon the strengths of the Company and overcome the weaknesses of the Company.

This strategy formulation is undertaken in Section 7.

2 Management

1 Organisation

2 Key People

3 Planning

4 Controls & Systems

3 Marketing

Customer Analysis & Market Research

Product

Positioning & Branding

Pricing

Distribution

Promotion

4 Production / Service Operations

Production Methods / Service Systems

Plant & Equipment

5 Research and Development

Research and Development Program

6 Financial

Historical Financial Performance

Current Financial Position

Accounting /Financial Systems and Controls

7 People

Key People

Recruitment and Training Systems

Occupational Health and Safety Systems

8 Information Systems

Data entry systems

Data cleansing systems

9 Key Internal Strengths and Weaknesses

SWOT TABLE

The following SWOT table is a summary of the key areas of the external Industry Analysis (Section 4) and the internal Situation Analysis (Section 5).

|Strengths |Weaknesses |

| | |

|Opportunities |Threats |

| | |

Figure 4.1 – SWOT Table

STRATEGY FORMULATION

BUSINESS MODEL

COMPETITIVE ADVANTAGE

PRODUCT STRATEGY

1 Product Lines

A table is probably the best way to set this out. The table should include Features, Benefits, Positioning, Names, Brands, Packaging and Warranties

2 Product Mix

3 Product Life Cycle

TARGET MARKET STRATEGY

1 Basis of Segmentation

2 Geographic

3 Demographic

4 Socioeconomic

5 Psychographic

6 Behavioral Consumption Pattern

7 Consumer Predisposition

8 80/20 Segmentation

PRICING STRATEGY

1 Price by Product Line

Table

2 Price vs Competitor Matrix

3 Price Elasticity Issues

4 Pricing Strategies and Tactics

DISTRIBUTION STRATEGY

1 Channel 1

2 Channel 2

3 Online

PROMOTION

1 Push vs Pull Promotion Mix

2 Positioning

3 Unique Selling Proposition

4 Copy / Style

5 Digital and Printed Collateral

1 Website

2 Product Data Sheets / Product or Service Brochures

3 Corporate Profile

4 Business Cards

5 Library of logos, digital photographs and other images

6 Personal Selling

1 Sales Resources

2 Lead Identification and Sales Process

3 Sales Management, Evaluation & Bonus System

4 Sales IT System

7 Advertising

1 Online – PPC, CPM

2 Print – Newspaper, Magazines, Trade

3 Broadcast – Free to air TV, Pay TV

4 Cinema

8 Sales Promotion

9 Publicity

1 Media Release Template

2 Traditional

3 Online

4 Blogging

10 Point of Sale

MANUFACTURING & PRODUCTION STRATEGY

1 Core Manufacturing Processes

2 Plant and Equipment Lifecycle and Replacement Schedule

SERVICE STRATEGY

RESEARCH AND DEVELOPMENT

ORGANISATION & PEOPLE STRATEGY

1 Organisational Chart

2 Key People

3 Recruitment Systems

4 Occupational Health and Safety Systems

CORPORATE STRATEGY

1 Entity Structure

2 Group Structure

3 Board of Directors

4 Governance Systems

INTELLECTUAL PROPERTY

1 Statement of Core IP

2 Patents

3 Trademarks

4 Know How and Trade Secrets

FINANCIAL PROJECTIONS

1 Cash Flow Projection

A summary of the Company’s cash flow projections for the three financial years ending …

|  |  |  |  |  |  |

|  |Cash Flow Summary |  |  |

|  |  |2011 |2012 |2013 |  |

|  |  |  |  |  |  |

|  |INFLOWS |  |  |  |  |

|  |Income |  |  |  |  |

|  | |1,680,000 |15,120,000 |25,200,000 |  |

|  |Total Operating Cash Receipts |1,680,000 |15,120,000 |25,200,000 |  |

|  |TOTAL INFLOWS |1,680,000 |15,120,000 |25,200,000 | |

|  |  |  |  |  |  |

|  |OUTFLOWS |  |  |  |  |

|  |Administration Costs |19,400 |32,000 |32,000 |  |

|  |Total Direct Manufacturing & Selling Costs |1,413,436 |9,075,207 |13,942,191 |  |

|  |Manufacturing Overhead |119,975 |149,850 |149,750 |  |

|  |Marketing & Promotions |612,300 |876,000 |876,000 |  |

|  |R&D Costs |72,000 |80,000 |102,000 |  |

|  |Wages & Contractors |459,500 |597,000 |595,000 |  |

|  |CAPEX |230,000 |250,000 |250,000 |  |

|  |TOTAL OUTFLOWS |2,926,611 |11,060,057 |15,946,941 |  |

|  |  |  |  |  |  |

|  |NET OPERATING CASH FLOW |(1,246,611) |4,059,943 |9,253,059 |  |

|  |  |  |  |  |  |

|  | | | | |  |

To achieve this Company Name has a funding requirement of $1.3 million to be applied as follows:

|  |  |  |  |

|  |Application of Funds Summary |

|  |  |  |  |

|  |Plant and Factory Set-Up |230,000 |  |

|  |Inventory |483,957 |  |

|  |Working Capital (Wages, R&D, Advertising) |559,625 |  |

|  |Total |1,273,582 |  |

|  |  |  |  |

FUNDING & THE DEAL

FUNDING REQUIREMENT

Company has a funding requirement of $1.3m to be applied as follows:

APPLICATION OF FUNDS

|  |  |  |  |

|  |Application of Funds Summary |

|  |  |  |  |

|  |Plant and Factory Set-Up |230,000 |  |

|  |Inventory |483,957 |  |

|  |Working Capital (Wages, R&D, Advertising) |559,625 |  |

|  |Total |1,273,582 |  |

|  |  |  |  |

THE DEAL

Company is offering 20% of the issued shares of the company for $1.2m.

This equates to a post-money valuation of $6,000,000 which is reflected in the IP and execution capacity that Company brings to the business.

Based on the financial projections, a sale of the business in year four, based on a four times multiple of the 2010 free cash flow would return $7.4 million dollars to holders of the 20%, representing an internal rate of return of 80%.

|Internal Rate of Return |

|  |  |  |2008 |2009 |2010 |2011 |

|Free Cash Flow |  |(1,246,611) |4,059,943 |9,253,059 |  |

|Multiple of Cash Flow |4 |  |  |  |  |

|Investment |  |20% |(1,273,582) |  |  |  |

|Return |  |  |  |  |  |7,402,447 |

|Net Cash Flow |  |(1,273,582) |0 |0 |7,402,447 |

|IRR |  |80% |  |  |  |  |

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For: Venture Capital Company

Copy Number: 4 of 7

Business Plan Template

THE Bresnehan Group pty ltd

January 25, 2010

Authored by: Jason Bresnehan, The Bresnehan Group Pty Ltd

”Coronea” ,9A Scott Street, Hadspen, 7290

Ph: (03) 6393 6414

Fx: (03) 9923 6654

Mb: 0430 022 627

Email: Jason@

Web:

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