TheFiveGeneric Competitive Strategies
Figure5.1 TheFiveGeneric Competitive Strategies: EachStakes OutaDifferent Market Position A Broad.. Cross-Section GI= of Buyers.. ~.. GI ~.. III ~ A NarroVlf Buyer Segment (or Market Niche) Overall Lovv-Cost Provider Strategy Broad DiHerentiation Strategy Focused Lovv-Cost Strategy LOVlferCost Differentiation-Type of Competitive Advantage Being ... ................
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