Part Two: Channel Design

The product will need to be placed in various drug stores (CVS, RiteAid, Walgreens), supermarkets (SuperFresh, Acme), convenience stores (7-Eleven, Wawa), national stores (Target, K-Mart, Walmart), and club stores (BJ’s, Sam’s club). In addition to placement in specific stores, a generous amount of premium, eye-catching shelf space will be purchased to make the Meltaways more visible and ... ................
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