Antecedents and Consequences of Consumer Confusion ...
Coventry, CV4 7AL. UK. Tel: +44 (0) 2476 522168 ... Administration, and Chair. Department of Marketing and Management. University of Nebraska at Omaha. 6001 Dodge Street. Omaha, Nebraska 68182-0048 . US . Tel: (402) 554 3887 ... consumers are now subjected to a combination of plentiful and conflicting information, an excessive number of brands ... ................
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