Strategic Communications plan for CPS & IDS



centercenterStrategic Communications plan for CPS & IDS 8820090900Strategic Communications plan for CPS & IDS Challenges:Creating unity throughout the 2 websites while to insuring that the consumer understands that they are all umbrellaed in one central location with one staff, but differentiating what each of the companies offerModernizing each of the individual websites to create a simple and easy to understand navigation process for consumersDevelop a social media campaign to generate more online traffic to each of the websites to increase salesGoals: The overall goal of this campaign and redesign would be to strengthen our current customer base and to introduce our products and services to new consumers.Objectives:Simplify how both companies are one ownership, but to highlight the differences in the products and services that are offeredGenerate more sales through various marketing techniques, i.e. social media advertising, print advertising, online advertising, email blasts, etc.Grow and strengthen customer base and brand awarenessStrategies:Differentiate each of the websites and their services while still establishing that they are all one companyCreating one webpage that explains what CPS, IDS and DPS are with links to each of the websitesThis website will have one main video (2 ? -5 minutes in length) showing and explaining our facilities and the history of the companyThere will be an individual page giving the backstory and a main quick list of services offered by each of the companies with links to each of the websitesEach of the websites will have the same theme and similar navigation routesThis will help the consumer to remember that each are all related to each other and create more unity with the companiesCreate webpages on various social media platforms to increase website traffic and brand recognitionCreate profiles on Facebook, Twitter, LinkedInWhen these profiles are created send an email blast out to current customers to notify them that these pages have been made and to begin to create online traffic to the these websitesWith our current customer base being aware and directed to our social media it will become more simple to update them on what is going on in the company that can also direct them to our other marketing efforts, i.e. tradeshows we will be attending and different publications that we are featured in and advertise inWith each of the social media platforms use promotional and analytical tools to boost and track the success of our postsSince 2014 online advertisement budgets have more than doubled around the world from $16 billion then to now more than $31 billion in 2016 and in the US social media budgets are expected to increase by $17.34 billion by 2019Facebook Advertising:Tools:Targeted Advertisements based on location, demographics, interests and connectionsBoosted Posts that guarantee that our posts will show up in people’s newsfeeds and of the newsfeeds of the consumers that like our pageEach of these tools can be used to inform consumers when we have new products in or to educate them on services we currently have that they were unware ofStatistics:There are 1.4 billion people on Facebook with 900 million that visit everyday92% of social marketers use Facebook advertisingCompanies that have used Facebook advertising have seen:23% increase in engagement with posts20% increase in click throughs to websites13% increase in page likes5% increase in views on posted videos8.1x users will click through on an ad42% of marketers say Facebook is important to their companyCosts: Advertisements and Boosted Posts cost $5-$20 each postTwitter Advertising:Tools:Click Campaigns to create an increase to site visits and salesFollower Campaigns to increase audienceEngagement Campaigns to increase brand awarenessStatistics:66% of Twitter users have discovered small business through tweets94% of these Twitter users planned purchases after these discoveries 85% of Twitter users believe that Twitter promotional tools helped them to discover these small businessesCosts:$0.50-$2 per promoted Tweet with the average price being $1.35LinkedIn Advertising:Tools:Targeted Advertising to connect our company to people that work in the industries that we want to reachSponsored Content would get our message out to more people and attract new people to follow our informationText Ads choose the exact professional that we would want to attract Statistics:.3% click through increase on each advertisementCosts:$2-$5 per advertisementFuture Social Media Platform Advertising for after the basic social media platformPinterest- have examples of our products on Pinterest so that consumers are able to visually see what we are capable ofYouTube- we currently have a channel but this would just extend into YouTube advertisement videosOnline AdvertisingGoogle AdWordsTools:Search Ads- advertisement appears next to search results on GoogleDisplay Ads- text and ad banners that can go around Gmail and other targeted websites Statistics:3.16% click through rate with ads70% of mobile searches call a business directly from Google Searches54% effective in generating leads for companiesCostsAverage cost is about $5 per dayPrint AdvertisingTo establish how each of the 3 companies are separate there should be separate advertisements, but to reminds consumers that they are all the same company to have each advertisement laid out in the same wayWith each of the publications that I looked into there was also advertising space for their online websites, so that is an avenue that we can also explore with these publicationsMagazines to Advertise inPlastics Decorating- Reaches over 10,000 plastic businessesSpecialist Printing Worldwide- (requested media kit)Printing Industries of America- Premier Print Awards 2017 opens on February 2017American Printer- More than 2,900 print readers and 35,000 email subscribersPrint Week- 8,300+ subscribersPrinting News- 72% of their readers visited advertisers websites after seeing ad Package Printing- 23,000+ subscribers with each issuePackaging Digest- Community of 66,000+Packaging World Magazine- 400,000+ in their communityPRINT Magazine- (requested media kit)High Volume Printing-In Plant Printer- deals with the non-printing side of thingsWebsite DesignBased on how consumers intake information on the internet, the content of the website should shift from lengthy informational paragraphs to concise bullet points with the most important information about the product and more videos and other visual representations to show customers what we are capable of70% of marketers are increasing their video advertisements next year with a 50% increase in video advertising on YouTube, so we should begin to create more online videos to put on our websites and various social media pagesThere should be happy consumer testimonials to showcase successful client relationships that we have, include stories and pictures of products if they are availableTrade ShowsTo further showcase our products to people in our industry or people looking for superior products in our industryUpcoming Trade Shows:InPrint Show 2017PLASTEC Minneapolis 2017: November 8-9*Standard booth pricing rates for PLASTEC Minneapolis start at $48.25 per square ft.PLASTEC New York 2017: June 13-15Booths100 – 399 square feet?$28.00400 - 799 square feet ? ?$27.58800 - 3499 square feet$25.90Over 3500 square feet ??$23.80SGIA Expo 2017: October 10-12, New Orleans“Leading imaging professionals from every sector of the imaging industry: Sign making, digital imaging, commercial printing and garment decoration will flood the Expo floor in search of your products, methodologies and innovative applications”Other ways to retain and gain new customers through discounts and promotionsOffer a discount on customer’s next orders if they refer a client that orders something from usDiscounts if people share our Facebook posts or Re-Tweet one of our TweetsThis will help us gain a stronger following on social media with our posts being shared with more peopleBefore Trade Show and other events that we attend send out an email with a discounted offer on a product that we will be showing there but the offer is only valid if the customer stops by our booth with a print out of the emailExhibits:Exhibit 1:Exhibit 2: Exhibit 3: Exhibit 4:Exhibit 5: ................
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