Sample VA Training for Craigslist - Joe McCall



Craigslist Marketing For Sellers Instructions

- THIS IS ONLY A SAMPLE OF WHAT YOU SHOULD CREATE FOR YOUR VA - REMEMBER, YOU NEED TO CREATE THIS ON YOUR OWN!  THIS IS A GOOD PLACE TO START.

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Watch this video:



(Note: the video above has instructions for using VoiceShot, which I am not using anymore.  See the new video below for CallFire.)

Purpose

• Find nice homes in nice neighborhoods to do a Lease Purchase with

• Send 3 pieces of marketing to each nice house

o E-mail using one of the scripts below

o Voice blast using (or )

o Send a text message using Google Voice

• Do this to at least 40 homes a day

• Do this 5-6 days a week - no Sundays

• Don’t send any marketing to the same house more than once every 3-4 weeks

Main Cities to do Marketing In

• St Louis

o For Rent -

o For Sale By Owner -

Update Spreadsheet

• It is a Google Doc Spreadsheet you should have received an invite for.

• You only need to copy the regular email address, not the anomymous Craigslist email address.  See (). 

• Have a separate spreadsheet for each city

 

Search For Rent Listings

• Use to search for all listings.

• St Louis Search Parameters

o Example: Go to Missouri > St Louis - (Or search near zip code “63366”)

o Min Rent: $900+

o Min Bedrooms: 3+

• Use the following positive keywords every time:

o “Map, Location”

• Use the following negative keywords every time:

o “realtor, realtors, realty, townhome, townhouse, condo, villa, duplex, apartment, agent, brokers, investors, option, own, management”

o Additional negative keywords (you can fill out additional words here):

▪  

• Note: if you see a certain name or number that comes up in a lot of ads, include that keyword in the negative list above in future searches.

• Main goal: find nice homes in nice areas

• Remember to avoid houses that look undesirable or trashed, houses that are listed by professional investors, realtors, property management companies, national websites, etc. 

• Try to avoid HTML ads in Craigslist.  They are usually posted by full-time investors and Realtors.

• Avoid ads that have "Rent To Own" or "Lease Option" in the title & description.  Most of these ads are posted by professional investors or Realtors

• It's okay to email houses if the ad doesn't have any pictures. Sometimes these are the best ads.

 

Search For Sale By Owner Listings

• St Louis Search Parameters:

o Same as above...

o Min Price of Home: $100,000

o Max Price of Home: $290,000

o Min Bedrooms: 3+

• Main goal: Look for nice homes, nice areas

• Send Emails, Text Messages, and Voice Mails just like the For Rent ads

• Here are some additional sites that you can go to:

o more sites coming soon

E-Mail Instructions

• Set up at least three different email accounts - yahoo, gmail, hotmail, etc

• Send different email scripts from different accounts.  Mix it all up.  In other words, alternate the different email scripts below between your 3-4 different email accounts.

• When you set up the email accounts, try to have something to do with "St Louis" or "Lease Purchase" in the user name of the email.  For example, "stlouisinvestor@" or "stlouisleasepurchase@", etc.  Play around with it and see what works. 

o St Louis

▪ Cardinals

▪ Rams

▪ Arch

• Note: Make sure you regularly check for reply emails and forward them to me!

• The whole goal is to get your emails through & not get blocked as spam from Craigslist or the email providers.  Try to mix it all up so Craigslist doesn't block the emails.

 

Send Voice Blast -

• First, see this new video here (..........)

• As you send emails to ads, log any phone numbers from the ads to the Google Doc spreadsheet

• These phone numbers will later be imported into CallFire.

• Note: Make sure you are not calling someone you already called within the last 4 weeks.  

• Go to

o Username = xxxxxxxxx

o Password =xxxxxxxxxxx

• Use this number for Caller ID: 

o St Louis: xxxxxxxxxxxxxxxxx

• SAN Number: xxxxxxxxxxxxxxx (random number)

• The goal is to get a voice mail and not a live person

• Make sure you DO NOT click the "Start Now" icon.  Even though you have it scheduled to start the next morning, the phone calls will go out when you click that. 

• Always send the voice mails at 8:00 AM Local Time (which in St Louis is Central Standard Time), every day except Sunday.

o Important:

▪ No Sundays

▪ St Louis Local Time = Central Standard Time

▪ San Francisco & San Diego Local Time = Pacific Standard Time

▪ Never 8:00 PM!!!

▪ Make sure you have the calls go at the right time & not in the middle of the night!!!

• In CallFire, make sure you don't click the "Start Campaign" green icon.  That will send the voicemails out immediately.  Leave it on "Scheduled".

 

Text Messages

• Only send text messages out between 8 AM – 7 PM CST!!!!!  You don’t want to wake people up in the middle of the night with a text message!

• No Sundays

• I use Google Voice for sending text messages.

•

o Username =xxxxxxxxxxxxx

o Password =xxxxxxxxxxx

• Use this script in your text messages

o Saw your house on Craigslist. Is it available for Lease Purchase? I have tenant-buyers who are interested. Thanks! Joe (xxx-xxx-xxxx)

 

 

EMAIL SCRIPTS - NOTE - DO NOT USE THESE SCRIPTS!!!!  REVISE THEM AND MAKE THEM YOUR OWN!!  Craigslist will start blocking all our emails if a bunch of people start sending the same emails!!!

Email Script 01

 

Hi. I saw your ad on Craigslist.  We are a small, locally owned real estate investing company and we are currently looking for homes to “lease purchase” or “rent-to-own” in your neighborhood.  Briefly, “rent-to-own” is when a buyer leases your house for a certain period of time and then buys it at the end of the lease.

 

Here are several of the benefits we offer through our lease purchase program:

 

• We already have several tenant-buyers interested in your home.

• We will lease purchase your home “as-is” with no need for clean up, improvements, repairs and inspections.

• We can give you top dollar if you are flexible on terms. 

• You won’t have to pay any Realtor commissions or closing costs.  

• All our tenant-buyers are responsible for maintenance and repairs.  Most tenant-buyers take care of their homes better than regular tenants since they see themselves as future home owners and have a pride in home ownership.

• Our services cost you nothing.  And you can continue to market your home.  If you sell it or rent it before we do, you owe us nothing.

 

If you are interested, please call us at (636) xxx-xxxx.   Please do not reply to this email as we do not check email from this address.

If you are not interested in doing a lease option on your property, and if you would just like to sell it fast, we can buy your home quickly, with cash, as-is, and with no contingencies.  We can even close in 9 days or less.  Just so you know, we would need to buy it at a significant discount (35% or more) if we make an offer for your home.

 

You can call me at (636) xxx-xxxx and we can find out in 2 minutes or so if we have a fit. Again, please do not reply to this email as I don’t check email from this address.

Thank you and I hope you have a wonderful day!

 

Joe McCall

(636) xxx-xxxx

 

 

Email Script 02

Hi! I recently saw your house on Craigslist.  We are a small, locally owned real estate investing company based in O'Fallon MO, and we would like to buy or lease your property. 

How would you like all the benefits of owning investment property without any of the headaches?  How would you like to put your property on "auto-pilot" with our Perfect Tenant Program?

Our company can lease your property on a long-term basis, guarantee the monthly payments, take care of the day-to-day maintenance, and deal with all the management headaches.  Just tell us where to send the monthly rent checks.

If the numbers don't work for us to lease the property ourselves, we can help you find a tenant-buyer at no cost to you.  We have several hundred hits a day on our website where we advertise our rent to own homes, and we have over 2,500 potential tenant-buyers in our database.  We have more tenant-buyers than we do homes right now. 

For a no obligation proposal, call me at 636- xxx-xxxx at your earliest convenience.  We can probably find out in 2 minutes if we have a fit or not.  Please do not reply to this email, as we don't check it. 

Thank you and have a great day!

Joe McCall

636- xxx-xxxx

Email Script 3

Hi my name is Joe McCall, and I saw your ad on Craigslist.  I own a small, local investing company.  Would you by any chance be interested in selling your house on a lease purchase / rent-to-own?  I have several tenant-buyers who are very interested in your house.  If so, call me at 636- xxx-xxxx. 

Please do not reply to this email - I rarely check it.

Thanks!

Joe

636- xxx-xxxx

EMail Script 4

I saw your ad on Craigslist.  I am a local investor here in St Louis, and I have some tenant-buyers who are very interested in houses like yours in your neighborhood.  If you have ever considered selling your house on a Lease Purchase, we can help you fill it very quickly.  Our services cost you nothing, and do not obligate you to anything.  We get paid from the tenant-buyer - when we find one.

Please give me a call if you are interested (636- xxx-xxxx).  Don't reply to this email - I rarely check it.

Thanks!!

Joe McCall

636- xxx-xxxx

EMail Script 5

Hello!

Is this home available for Lease Purchase?  We have several tenant buyers that are 6-12 months from getting a mortgage who are very interested in homes in this area.

Thanks!

Joe McCall

636- xxx-xxxx

EMail Script 6

Hello! 

I saw you ad on Craigslist.  Looks like a very nice house.  Is it still available?  My mortgage broker and I have buyers right now who are on the verge of getting a mortgage.  They just need about 6-12 months to work on their credit and get approved for a loan - which we are helping them do.  We are looking for Rent-To-Own homes in your area that might be a fit for our buyers.  Please call me if you are interested in selling your home as a Rent To Own / Lease Purchase. We can get you full price and you won't have to pay any commissions.

Thanks!

Joe McCall

636- xxx-xxxx

EMail Script 7

Is this house available for Lease Purchase?  I am an investor and I have buyers who are very interested in homes in your area.  Please call me.

Thanks,

Joe McCall

636- xxx-xxxx

EMail Script 8

Hi!  I just saw your ad on Craigslist.  I must admit, the house looks really nice! Great Job. The area is desirable too.  As a matter of fact, I'm in contact with several families whom are looking to buy a house in that same exact area.  These families are even willing to pay full asking price for the right house.  All they ask is for an open minded homeowner willing to sell the house to them on a Lease Purchase / Rent To Own basis.

Please call me at your earliest to discuss the details. And if your house meets our needs, we will arrange for a viewing ASAP.

Thanks,

Joe

636- xxx-xxxx

EMail Script 9

Hi!  I just saw your ad on Craigslist.  Looks like a very nice home and it's in a great area too.  Is it still available?

My mortgage broker and I have several buyers right now who are the verge of getting a mortgage, but need about 6-12 months to work on some issues (which we are helping them do).  They are looking for homes in your exact area.   These families are willing to pay full asking price for the right house.  All they ask is for an open minded homeowner willing to sell the house to them on a Lease Purchase / Rent To Own basis.  Our services cost you nothing - we get paid from the buyer.

Please call me at your earliest to discuss the details. And if your house meets our needs, we will arrange for a viewing ASAP.

Thanks,

Joe

636- xxx-xxxx

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