FortuneBuilders



Stage 1 – Property Preparation & Pre-MarketingPREPARATIONPunch List is completeMake sure entire Punch List is complete and signed off. Get all Final Lien Waivers signed by contractors.Clean PropertySend cleaning crew to clean entire property inside and out.Curb AppealMake sure curb appeal is 100%. PRE-MARKETINGRe Analyze ComparablesAnalyze comparables again to make sure your ARV has not changed from when you purchased the home. Set your final list price.Install Lockbox Install a lockbox on the property if you are listing the home yourself. If you are having another agent list make sure they install their box. For Sale SignMake sure your For Sale sign is up and very visible. You should always have signage up during construction but you may need to swap out message.Property DetailsGet all property details ready for the property (Dimensions, room count, bed bath, sq/ft, year built, materials, special features, etc.)Stage PropertyMake the home appealing to the highest number of potential buyers. Do not over stage but create emotion by adding furniture. Also define odd areas in home if needed to showcase what can be done there.LandscapingSchedule bi-weekly landscaping to ensure curb appeal is kept clean at all times. Property PhotosHire a professional photographer to take the best photos possible of all areas of the home. Look online or other listings in your area to locate a professional if needed.Virtual House Tour Have photographer put photos together in a album and create a link so that you can use as a virtual tour online and in the MLS.Directional Signs Purchase directional signs and place on all major or busy streets driving leads to your house.Sign PersonEnsure that you have a flyer/sign hanger so you will be ready to distribute all marketing material.Video MarketingMake a video walkthrough and post on social media. (optional)Local AgentsEmail list of agents that contacted you during construction. Also pull list of all agents that have SOLD any property near your subject home and email them about the upcoming listing.Print FlyersOrder as many professional flyers as you will need for all marketing.List of Open Houses Pull up a list of upcoming Open Houses that are being held in the area from MLS or online so that you can preview and see what else is available. You should also network with agents there as they may have buyers.Caravan Information Find out when and where ALL the local broker caravans are in your area.Schedule Broker’s & Public Open House Set the scheduled dates for 1st broker and public open house. (Broker’s open houses differ from standard open house events; they are designed strictly for real estate agents). SponsorsTry to get sponsors to pay for marketing if possible. (Such as your lender or agent relationships) Buyer IncentivesPlan any buyer incentives you may be willing to offer. Such as 3 months or prepaid yard care or cleaning services.Seller DisclosuresComplete all seller disclosures that are standard and mandatory in your area so you have them ready for when you go to contract.Drive By PropertySet a weekly schedule to drive by your property to ensure all is beautiful and maintained properly.Stage 2 – Marketing Your Property for SaleONLINE MARKETINGMLS (Multiple Listing Service)Upload the property onto the MLS (Locate any/all MLS services in your area and see if they have any input sheets that you can download and use to aggregate all data needed)WebsiteMake sure you post finished photos and details on your company website.Craigslist Post the property on Craigslist.Syndicate using SellpointUse the Sellpoint app within Realeflow to broadcast to websites onlineSyndicate to any Local WebsitesSyndication your property listing to any local websites that Sellpoint doesn't post on.Facebook AlbumMake an album on Facebook and tag everyone on it.Facebook Event Create Facebook event, which is the open house, and invite all "friends" to it. Facebook AdsCreate an ad on Facebook. (Optional)Facebook MasteryPost property on the Facebook Mastery page and Facebook - Local Real Estate Co. Post the event on local real estate company Facebook walls. Make sure you have a relationship with them OR they may very likely get upset and delete.Enhanced Listing Status Purchase any enhanced listing status on big websites like Zillow, , etc. Photo Viewer/OrganizerUpload pictures to a image viewer/organizer so you can easily use them when needed. VideoMake a movie/video using online programs if you don't have another video of propertyYouTubeUpload all videos to your YouTube channel. If you do not have a YouTube channel for your business then create one. Share this video on Facebook and all other social media.Social MediaMake sure you post details about you house on ALL other social media.Post Ad at Create & purchase an ad at . (Optional)EMAIL MARKETINGBuyers ListEmail all buyers in your buyer's database.Real Estate Agent ListEmail all agents in your real estate agent database.Meetup GroupsEmail all Meetup Groups you are a part of.Mastery CommunityEmail all Mastery investors you have in your database.FLYERSDoor Knock Door knock as many neighbors as you can to inform them of open house and property for sale. Hand out a flyer. (Ask questions; see if they're looking to sell, etc.).Flyer - Open House Order new listing flyers with new open house date if you have not done so in Pre Marketing. Flyer - At PropertyLeave flyers at the house and make sure you check weekly so you do not run out. Post CardsAdditionally to full size flyers you can order postcards and mail to neighbors within a certain radius of your property for sale.Flyers - Local Business Drop off flyers at local businesses so they can display. Network with the owners and ask if they might have any friends or family looking to buy or sell homes.TEXT BLASTMobyText out any contacts who you have gathered by using the Moby app within Realeflow.SIGNSFor Sale Signs Put up For Sale Sign at the property if you have not done so already.Directional Signs Put up For Sale Directional Signs 3-5 days before the Open House. And also leave the signs out to further attract attention. BalloonsUse balloons the day of Open House and beyond to further attract attention to you property.(Optional) NETWORKINGAffiliatesCall people you personally do business with and tell them about the house for sale.Agents Call agents that have recently sold something in the neighborhood and/or you have in your network and tell them about the house for sale. Word of MouthAnyone you talk to mention that you have a house for sale. EventsBring flyers to any local networking events you attend and pass flyers out and leave them where designated.MasteryCall all local Mastery investors and let them know about the house for sale. Also go on the Mastery site and search in the "Members Directory" for other local members.BROKER CARAVANFlyersPrint out flyers for Brokers Caravan (As many as needed)Go to Brokers CaravanLocate the schedule of all Brokers Caravans by calling any local realtor boards. Plan on attending as many as work with AgentsTalk to as many agents as you can to let them know more about your house for sale.Add Property to CaravanDetermine the process for adding a property to the actual caravan and make sure it gets on the list.Text AgentsYou can text agents the day of the scheduled caravan to assure there are no issues. Some caravans are held on a different day than the actual meeting. OPEN HOUSE - PUBLICCall Town Call Town and go online to see if local community has any public events, town fairs, farmers markets, etc. (Keep holidays in mind).FlyersPrint out flyers and pass out at all local events. Advertise the open house and the house for sale in general. Attend Public Open HouseEven if you have agent hold your house open, attend the 1st one to help provide any additional information to possible buyers. Add TOUR # to MLSBe sure to add your open house date to the listing on the MLS.OPEN HOUSE – THINGS TO BRINGNew Listing Flyer Latest version of your Professional Listing Flyer.Warranties Any and ALL warranties for appliances, new roof, HVAC, etc. This will help buyers feel even more comfortable with making an offer on your home.List of ImprovementsBring a list of improvements to provide to the public. Sign in Sheets Sign in sheet to keep track of brokers. Town Information Packet Bring town information packet to help inform brokers. School systems, etc. and other local information that will be useful for buyers to know. FAQ Info and frequently asked questions about the home or buying a home. (Optional)BalloonsBalloons the day of the caravan to help find property.Open House SignsBring open house signs to help find property.Open House Directional SignsBring directional signs to help find property.OPEN HOUSE – THINGS TO BRING (continued)Laptop with portable printer Bring laptop with portable printer. (Optional)List of Local AgentsBring list of local agents to text while sitting at open house.Business Cards Bring your business cards to pass out to brokers.Food or BonusBring Drinks, chips, lunch, or any other bonus you offer.PensBring pens for writing and the sign in sheet. SignsBring any other marketing signs you have for property. Air Fresheners Install air fresheners if needed.MusicBring music to play at the open house.TapeBring tape to have if needed for the open house. MopBring mop to clean floor.TowelsBring paper towels in case you need to clean up, etc. iPadBring iPad to become friends with everyone that shows upSponsor Brochures/Flyers/Biz CardsBring any Sponsor Brochures/Flyers/Biz Cards necessary. Purchase and Sale Contracts Bring purchase and sale contracts to the open house. Stage 3 – Closing & Follow-upCLOSINGOffer AcceptanceNegotiate terms with buyer and accept best offer.Open Escrow (Attorney)Open with Escrow or your closing attorney.Change MLS to pendingMark listing pending. Change showing instructions to contact listing agent for access. Change lockbox combo/info so all have to contact your/agent to see house. Seller DisclosuresSend Seller disclosures to escrow/attorney so they can provide to the buyersRehab ReportsSend all reports from rehab to escrow/attorney so they can provide to the buyers.Confirm Buyer's DepositMake sure buyer has given their deposit to escrow/attorney.Property InspectionConfirm when property home inspection is and plan on attending that.Title ReportConfirm that title report has been sent to the buyers.Appraisal PacketPrepare appraisal package to include appraisal cover letter, simplified scope of work with retail project costs, plans, permits, compsAttend Property InspectionMake sure you or your representative attends the home inspection to meet and greet the buyer. You also want to answer any/all questions about the property that the home inspector may have.Appraisal OrderedConfirm that the appraisal has been ordered.Actual AppraisalAttend the appraisal and give the appraiser the appraisal packet you created.Pest ClearanceSchedule any and all pest clearance needed prior to closing.Request for RepairsFollow up with buyer to confirm if there will be any request for repairs following the home inspection.Respond Request for RepairsProvide written response to all buyer requests for repairs.Confirm AppraisalConfirm that the appraisal is in and lender has it.Confirm Response to RepairsConfirm that buyer has responded and agreed to our final decision on all request for repairs.Inspection ContingenciesConfirm dates on inspection contingencies and that buyer has and will be removing all on schedule.Buyer's LoanFollow up continually with lender, escrow/attorney, agents, etc. that buyers loan is progressing.Appraisal ContingencyConfirm dates on appraisal contingencies and that buyer has and will be removing all on schedule.Loan ContingencyConfirm dates on loan contingencies and that buyer has and will be removing all on schedule.De-StagingSchedule de-staging ahead of time so it does not delay the closing.Send Pest ClearanceMake sure buyer receives any/all pest clearance.Loan DocsConfirm loan docs have been ordered.Signing Loan DocsConfirm when buyers will be signing loan docs.Down PaymentConfirm buyer down payment is into lender.Buyers RepairsConfirm all buyer agreed upon request for repairs are complete.Final Walk ThruConfirm date and time of the final walk thru and plan on attending.Loan Doc SigningConfirm when loan docs will be signed.Loan FundingConfirm when loan will be funded.Confirmation of RecordingConfirm recording by having escrow/attorney send an email confirmation of recording. SOLDMLS to SoldChange the MLS listing to SOLD.Remove SignageRemove ALL signs from and around the property.Remove LockboxMake sure you remove the lockbox.UtilitiesMake sure you cancel ALL utilities and remove out of your name - gas, electric, trash, water, sewer, oil, etc.CAW!Send CAW (celebrate all win) email out to you team and post on FortuneBuilders Mastery Facebook.FOLLOW-UPBuyers GiftSend buyers gift and Thank You card out.Feedback/SurveySend survey or feedback email out to agents and buyer.Call BuyerCall buyer to make sure they got moved in okay. (Optional if you have their information)TestimonialFollow up call with the buyer for testimonialAgentsCall agents and say Thank You. Discuss future business.FB WinsBE SURE and go to to share deal with all of Mastery! ................
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