IT’S WHAT’S BEEN MISSING - The Inspired Home Show

IT'S WHAT'S

BEEN MISSING

EXHIBITOR PROSPECTUS

MARCH 5-8, 2022

McCormick Place | Chicago, USA



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REMEMBER

DISCOVERY?

For the past few years our experiences

have been limited to endless scrolling and constant dreaming for when we could get out into the world again. And that time? It's now.

Much has changed since we were last together. But there is so much to look forward to. While our virtual events kept the home + housewares industry engaged, we know our members long for what's live.

Retailers are eager to restore inspiration through exploring new products and renewing supplier connections. And that happens through enlivening conversation with industry leaders, global manufacturers, and creative thinkers.

Read on to learn why The Inspired Home Show? 2022 is the ultimate place to engage and delight top decision-makers from all across the industry.

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Our industry helped homes thrive through crisis.

As consumers shifted spending toward making living spaces amenable to extended working and learning from home, demand for thoughtfully designed products soared. Designers, manufacturers, and retailers snapped into action. The result? Two extraordinary years of growth for the home + housewares industry.

Consumers are starting to explore again.

But as this crisis abates, Americans are eager to get out into the world and engage in on-premise dining, domestic travel, and live entertainment. This means that consumers will shift some spending toward in-person activities.

63% 54% 50%

of adults

are excited

to

TAKE A VACATION

SOCIALIZE IN PUBLIC SPACES

EAT OUT AT RESTAURANTS

Source: Morning Consult Public Opinion Polling, Poll Conducted March 18-21, 2021

Our industry is ready to explore, too.

During the past two years, the International Housewares Association has produced some stellar virtual events that connected manufacturers with buyers, explored key trends, and provided thoughtful guidance from home + housewares leaders. We plan to take the best of these ideas and keep producing fantastic virtual content all year long.

But it's time to go beyond the breakout room and meet in person, again.

Exploration is a sensory experience. Buyers want to get up close with your products and see beyond what a screen can o er. They want to feel the weight and balance of a carving knife, see light shimmer through a specialty shade, and hear the satisfying click of a storage container.

It's clear--

buyers want to explore, and you'll be there to guide them during The Inspired Home Show 2022.

And we're ready to meet in person.

In a recent survey, 85% of respondents say in-person events are irreplaceable as a way to drive networking, buying, partnership, and innovation.

78%

of attendees expect to return to face-to-face events

in the fall of 2021

94%

of attendees plan to return by winter 2021

Source: PR Newswire, Freeman Research Survey,

March 2, 2021

Just imagine what that number will be

next March during The Inspired Home Show 2022.

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REMEMBER

CONNEC TION?

An amazing aspect of an event like The Inspired Home Show

is that an attendee can find surprises in every aisle and amazing conversations at any booth. These small serendipities often lead to business success and lasting industry relationships.

That's why The Inspired Home Show attracts such a powerful audience of elite buyers. Because these attendees know that this event showcases the entire home + housewares industry, across all verticals and levels.

The Inspired Home Show attracts exactly the kind of verified, influential attendees you're looking to connect with:

AND our attendees

are incredibly loyal, returning year over year to look for the best products across the home + housewares industry:

87% PURCHASE DECISION MAKERS* CMO, SVP, VP, Director, GMM, DMM

13%

PURCHASE INFUENCERS*

Assistant Buyer,

Merchandise Manager,

Store Planner

77% OFU.S. RETAILERS ATTEND EVERY YEAR*

62% OF INTERNATIONAL RETAILERS ATTEND EVERY YEAR*

* Source: The Inspired Home Show registration data, 2019; IHA Post-Event Retailer Survey, 2019

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At The Inspired Home Show,

you can connect with high-level attendees you won't find anywhere else:

U.S.

INT'L

83% 44%

69% 89%

73% 83%

81% 86%

83% 86%

70% 78%

85% 93%

96% 83%

NEVER GO TO

AMBIENTE ATLANTA GIFT SHOW LAS VEGAS GIFT SHOW NEW YORK NOW NY TABLETOP CES DALLAS GIFT SHOW IFA BERLIN

Yes, The Inspired Home Show is a large event, but our qualified attendees spend significant time on the floor meeting exhibitors like you:

U.S. ATTENDEES SPEND:

15.5 2.5

HOURS DAYS

INT'L ATTENDEES SPEND:

18.2 3.2

HOURS DAYS

That's in addition to scheduled meetings and educational sessions. Our attendees truly make the

most of their time at The Inspired Home Show--and that's a massive benefit for exhibitors like you.

The Inspired Home Show attracts 99% of the top retailers in 13 channels ?

and thousands of independent specialty stores from across the U.S.*

Catalog/Internet Amazon Cinmar Frontgate Groupon Goods Hammacher Schlemmer Harriet Carter King Arthur Flour Company LTD Commodities Overstock Pampered Chef Princess House Publishers Clearing House The Grommet Vermont Country Store Wayfair Zulily

Department/Specialty + Multi Stores Bealls Bed Bath & Beyond Belk Best Buy BJ's Wholesale Club Blains Supply (Farm & Fleet) Bloomingdales Burlington Cost Plus World Market Costco Crate & Barrel Dillard's

Fleet Farm Hobby Lobby Ikea JC Penney Kohl's Macy's Meijer Michaels Nebraska Furniture Mart Nordstrom QVC Sam's Club Sears Sur La Table Target The Container Store Walmart Williams Sonoma

Design Stores Denver Art Museum Milwaukee Art Museum Museum of Contemporary

Art, Chicago Museum of Science

and Industry National Building Museum NY MOMA SF MOMA

* Source: The Inspired Home Show registration data

Home + Hardware Ace Hardware Do It Best Gordons Ace Home Depot Lowes Menards True Value

Independent Specialty Buying Groups Both major independent specialty buying groups are present: ? Gourmet Catalog ? HTI

Supermarket + Drug Ahold USA Albertsons/Safeway Aldi Bartell Drug Bashas Markets CVS H-E-B Hy-Vee Kroger Publix Rite Aid Walgreens Wegmans Whole Foods

Value 99 Cents Only Big Lots Dollar General Dollar Tree HomeGoods Ross Stores TJX Tuesday Morning

Thousands of Independents including ... Cook's Warehouse

(ATLANTA, GA)

Cook's World

(ROCHESTER, NY)

Fante's

(PHILADELPHIA, PA)

In The Kitchen

(PITTSBURGH, PA)

Kitchen Collage

(DES MOINES, IA)

Kitchen Kaboodle

(PORTLAND, OR)

Kitchen Kapers

(CHERRY HILL, NJ)

Kitchen Window

(MINNEAPOLIS, MN)

Leon & Lulu

(CLAUSEN, MI)

Marcel's Culinary Experience

(GLEN ELLYN, IL)

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Exhibitors report real results that translate into immediate sales success, increased media attention, and long-term business development.

RATED AS PRIMARY OBJECTIVES BY EXHIBITORS

93% LEAD

ACHIEVED GENERATION

82 MEDIA %

ACHIEVED EXPOSURE

80 ORDERS % WRITING

ACHIEVED

* Source: IHA Post-Show Exhibitor Survey 2019

2019

EXHIBITOR SUCCESS:

88%

Generated new leads

76% 67%

Plan to return for the next Show

Gained new business within 3 months of the Show

57%

Wrote orders on the Show floor

By the industry-- for the industry

The Inspired Home Show enjoys a sterling reputation throughout the home + housewares world because it is among the only events designed by insiders specifically to meet the needs of buyers across the globe.

We are grateful to these professionals who share their insights and knowledge to shape The Inspired Home Show into the premier destination for the entire home + housewares industry.

Retail Advisory Council Taren Bachmann, Target Sheri Best, H-E-B Tom Hayes, HomeGoods Paige Kelly, Wayfair Sunipa Kreuzer, Crate & Barrel Robert LeBrun, Big Lots Stores, Inc. Eva Lorenz, Alex Ogof, Bed Bath & Beyond Mark Russell, Dollar Tree Stores Russell Winters, Walmart Stores, Inc.

Specialty Retail Advisory Council Michele Catalfo-Crowley, Wegmans Mary Liz Curtin, Leon & Lulu Jill Foucre, Marcel's Culinary Experience Michael Higdon, National Building Museum Doug Huemoeller, Kitchen Window Janis Johnson, Gourmet Catalog & Buying Group Bob Kratchman, Kitchen Kapers KC Lapiana, In The Kitchen Chris Wiedemer, Cook's World

Global Retail Advisory Council Maximo Bach, MercadoLibre, Argentina Michelle Dickinson, Burton McCall, UK Sandra Dobbins, Master Distributors, Australia James Ge, Euroidea Corporation, China Leonella Gomez, Kado, El Salvador David Nourse, Koola World, South Africa James Karani, Yuwa, Japan Jackson Liang, Genesis, China Jonathan Lim, Katrin BJ, Malaysia Meir Maryena, Tendencias y Conceptos, Mexico Liz Oldfield, Milly's, New Zealand Ben Phillips, Divertimenti, UK Chris Shipton, Jascor Housewares Inc. Pavel Stanek, Potten & Pannen, Czech Republic Susan San Miguel, Gourdo's, Philippines Helen Widjaja, PT ACE Hardware, Indonesia

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SPOT REMEMBER THE LIGHT?

The Inspired Home Show o ers you a wealth of introductions

to consumers through exposure to media and powerful influencers, from niche trade publications to global mass media.

More than 375 consumer and trade-media outlets attend. Here's just a small sample:

All Recipes Magazine America's Test Kitchen Better Homes & Gardens CBS ? The Talk CNET Consumer Reports Cook's Illustrated Country Living Domino Eating Well Magazine Engaged! Magazine Food Network Magazine

Gluten Free + More Good Housekeeping Good Morning America Hearst Food Group Good Housekeeping Woman's Day Dr. Oz Redbook HGTV Magazine House Beautiful HouseSmarts TV

The Kitchn/Apartment Therapy O--The Oprah Magazine QVC Rachel Ray Every Day Real Simple Taste of Home Traditional Home Tribune Content Agency Universal Uclick Voice of America Wirecutter / New York Times

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? MARCH 3-4, 2022

CO-LOCATED EVENT CHICAGO, IL

Make lasting relationships with social-media superstars during this exclusive event--co-located with The Inspired Home Show.

During this conference, home + housewares brands can build relationships with content creators and influencers, from focused food bloggers to social-media lifestyle mavens.

450+

VETTED

INFLUENCERS

WITH A COLLECTIVE CONSUMER REACH OF

3 M+

SOCIAL MEDIA,

WEBSITES + MORE

Just a few of the notable names expected to attend:*

SABRINA SOTO Host of HGTV's The High/Low Project, featured designer on HGTV'd, and interior designer, consultant and entrepreneur.

MICHELLE TAM Webby Award-winning blogger, NY Times best-selling author, and app developer from Nom Nom Paleo.

TESSA ARIAS Food writer and cookbook author of noted baking website Handle the Heat.

CHUNGAH RHEE Food blogger and cookbook author specializing in trend-driven cuisine at Damn Delicious.

SUSIE BULLOCH Food writer and world record-holder, focusing on grill-and smoker-recipes at Hey Grill, Hey.

JUSTINA BLAKELY Design writer, product designer, and proprietor of the natureand color-centric online store Jungalow.

The Tastemaker Conference features a wide array of creative sponsorship opportunities, such as farm-to-table dinners, curated beverage table, and wi-fi placement. Please reach out to your International Housewares Association representative for an up-to-date list of influencer-connection opportunities.

*As of May 2021

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