You Should be Selling - ESPN

[Pages:16]You Should Be Selling

By Keith Jackson

Lures

Boogie Baby

Bayou Tackle

A combination bladed jig/jerkbait, this 4-inch lure swims and darts

erratically at any depth. It comes with a 3/0 VMC hook and is

??available in nine colors. ;

608-444-9102

When anglers come to your store for the hottest new lures, you'll be ready

after seeing the latest

offerings in FTR.

Buzzard

Bayou Tackle

For those days when your customers need a spinnerbait and a buzzbait as one lure, the Buzzard has a spinnerbait head and first blade, but the back blade

??helps it stay on top and create lots of disturbance. ; 608-444-9102

Double Diamond Swimmer

AA Worms/Optimum Baits

Modeled after the surface iron plugs used out West, this lure has a wobbling swimming action and excels when fished along the surface. The bait is slotted for use with a standard or weighted hook

??but can also be rigged on a leadhead. ; 951-676-6383

Heavy Cover Finesse Football Jig

Jewel Bait Co.

Your customers have been clamoring for a 3/8-ounce version of the jig that Bassmaster Elite Series angler Mike McClelland has been using to make hay on

??tour. Be sure to stock up on this one. ;

800-458-7370

(Ed. Note: Because of the high number of new lures, FTR could not show them all here. Companies displaying at ICAST were given preference, and not even all of those could be shown.)

FTR 24 September 2008

BLT (Baby Line Thru)

AA Worms/Optimum Baits

This swimbait, a downsized version of the larger model, provides a finesse presentation for picky fish. It comes

??with internal nonlead sinkers and is phthalate-free. ; 951-676-6383

Crank-Z

Azuma

This family of crankbaits runs true out of the box and fishes the water column from 2 to 12 feet deep. Look for high-quality finishes and hardware that is proof against saltwater. Six other families complete the lineup

??for this new company. ;

941-358-3388

Slider Spin Jig

Charlie Brewer's Slider Co. The combination of a crappie

slider grub with its paddle tail and a safety-pin spinner is a natural for

??all panfish and trout. ; 800-762-4701

Super Shad Swim Bait

Big Bite Baits This bait has a solid head and

??large belly slit to make rigging easy. ; 877-222-7429

Crappie Stroll'R

Bobby Garland If your customers need a bait for slow

trolling or "strolling," this 2 1/2-inch lure is the ticket. With the popular Baby Shad body and kicker-style tail,

??the crappie can't resist it. ; 918-949-6291

Rock N Vibe

Ima Lures This heavy rattle bait is designed to buzz rather

than knock on retrieve. Because of its compact size, it casts well and sinks true, holding at the depth of retrieve at moderate speed. Two years in

??development, it comes in nine finishes. ; 951-676-6384

Vibra-FLX Spinnerbait

Booyah Bait Co. The Vibra-FLX wire frame on

this spinnerbait gives it more action than stainless steel spinnerbaits, and it's twice as tough, making for a bait that will stay in

tune and last longer. The lure also has

??counter-rotating blades. pradco-; 479-782-8971

Pigskin Jig

Booyah Bait Co. Whoa, Nelly! Take a football head jig,

add a round rubber and silicone skirt, and you're ready to play ball. It's available in 1/4-, 3/8-, 1/2- and 3/4-ounce sizes and a half doz-

??en colors. pradco-; 479-782-8971

Index

Company Page No.

AA Worms/Optimum Baits BLT (Baby Line Thru) . . . . . . . . . . . . . . . . . . . . . . . 24 Double Diamond Swimmer. . . . . . . . . . . . . . . . 24

A.C. Plug. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Azuma. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Bayou Tackle

Boogie Baby. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Buzzard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Berkley Gulp Alive Crazy Legs Jerk Shad. . . . . . . . . . . . 26 Gulp Alive Jumbo Floating Leech . . . . . . . . . . 26 PowerBait Hollow Belly Split Tail . . . . . . . . . . . 26 Big Bite Baits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Blue Fox Salmon Super Vibrax. . . . . . . . . . . . . . . . . . . . . . . 27 Vibrax Double Spin . . . . . . . . . . . . . . . . . . . . . . . . 27 Bobby Garland. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Booyah Bait Co. Pigskin Jig.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Vibra-FLX Spinnerbait.. . . . . . . . . . . . . . . . . . . . . 25 Zell's Pip-Zqueek . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Buckeye Lures Flat Top Finesse Jig . . . . . . . . . . . . . . . . . . . . . . . . 27 Wake Up. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Charlie Brewer's Slider Co.. . . . . . . . . . . . . . . . . . . . 25 Classic Fishing Products Culprit Ultimate Frog. . . . . . . . . . . . . . . . . . . . . . 26 Culprit Ultimate Goby. . . . . . . . . . . . . . . . . . . . . . 26 Culprit Ultimate Minnow. . . . . . . . . . . . . . . . . . . 26 Cr?me Lures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Custom Baits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Gamakatsu. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Gambler . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Gary Yamamoto Pro Senko. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 YamaMinnow. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Gene Larew Biffle-O Jr.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Biffle-O Lizard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 G. Pucci & Sons Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Hildebrandt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Ima Lures Rock N Vibe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Skimmer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Jewel Bait Co.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Kalin's. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Kamakazee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Lake Fork Trophy Bait & Tackle Hyper Freak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Hyper Worm. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Laserlure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Lil' Hustler. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Lindy Legendary Fishing Tackle. . . . . . . . . . . . . . 29 L&S Bait Co. Humpback Mule. . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Prop Bait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Lucky Craft Kelly J. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Redemption. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Maniac Custom Lures. . . . . . . . . . . . . . . . . . . . . . . . . 29 Mann's Bait Co. HardNose Swim Shad. . . . . . . . . . . . . . . . . . . . . . 29 Weasel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Matzuo Triple Play. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Zander. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Maxota. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Minda Lures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Mizmo Inc. Hogzilla. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 SkipJack. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Mystic Tackleworks Inc.. . . . . . . . . . . . . . . . . . . . . . . 30 Nature Vision Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Northland Fishing Tackle Puppet Minnow. . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Slurpies Rock-R-Minnow. . . . . . . . . . . . . . . . . . . 30 Mimic Minnow Fry. . . . . . . . . . . . . . . . . . . . . . . . . 31

Zell's Pip-Zqueek

Booyah Bait Co.

Following its name, this buzzbait squeaks like a frightened mouse. It comes with a silicone skirt

??and a unique flat head design. pradco-;

479-782-8971

Tasty Tui

Trophy Sticks

This 4 1/2-inch lure comes with a thick, durable lip, lifelike paint job and

??is can take abuse from trout or bass. ; 916-221-0126

25 FTR September 2008

You Should Be Selling

Fish Frog

Cr?me Lures

Designed to be fished like a frog, this shad-shaped lure has a flat body that should make it less likely to roll on the retrieve. It's

??available in a host of popular, realistic colors. ; 903-561-0522

Gulp Alive Jumbo Floating Leech

Berkley This morsel floats above bottom

weeds and attracts any fish that can open wide enough. It will replace live

??bait in many boats. berkley-; 712-336-1520

PowerBait Hollow Belly Split Tail

Berkley The blend of Hollow Belly con-

struction with a shad-style body and PowerBait scent makes this lure an effective bait on the fall. It's also

??good as a jerkbait. berkley-; 712-336-1520

Culprit Ultimate Goby

Classic Fishing Products

Gobies are becoming a staple of the Great Lakes bass fishery, and it's difficult to find a better imitation than the Ultimate Series Goby. It will also have an appeal wherever madtoms or

??sculpins are favored forage. ; 407-656-6133

Culprit Ultimate Minnow

Classic Fishing Products

The classic thin-bodied swimbait has a realistic finish, large eyes and belly fins. The four-pack of lures comes with

??a wide gap weighted hook. ;

407-656-6133

Gulp Alive Crazy Legs Jerk Shad

Berkley With the split tail provid-

ing extreme action, and the Gulp Alive formula providing the fish-catching scent, this is a lure that will trigger a strike response in any preda-

??tory fish in fresh or saltwater. berkley-; 712-336-1520

FTR 26 September 2008

Culprit Ultimate Frog

Classic Fishing Products

This 4-inch topwater frog looks just like the real thing, has tails that create a buzzbait-like commotion and refuses to roll on the retrieve. Lures come as a four-pack, with one

??bait rigged on a double-hook. ; 407-656-6133

Russian River Sockeye Rig

Gamakatsu

Tied specifically for Alaska's Russian River sockeye fishery, this fly/rig is intended to be flipcast for sockeye salmon. The hook is regulation for the Russian but will

??fit nearly any sockeye fishery. ;

253-922-8373

Laser Minnow

G. Pucci & Sons Inc. With its holographic finish,

lifelike eyes and diamond cross section for an active fall, this jigging spoon will clean up in both

??freshwater and saltwater. p-; 800-537-2394

Chubby Frog Clear Legs

Secret Lures The clear legs on this soft

plastic frog make it a finesse lure for tail biters -- the body provides a well-defined target, and the legs provide the commotion without de-

??tracting from the hook set. ; 812-372-7398

Prop Bait

L&S Bait Co. If your customers need

a surface lure sure to draw lots of strikes, it's hard to beat this 3-inch lure

??with its counter-rotating blades. ; 727-584-7691

Index Continued

Company Page No.

Salmon Super Vibrax

Blue Fox Long a staple in the Northwest and Alas-

kan salmon scene, there are times when a Vibrax just isn't heavy enough. This spinner comes in the best salmon finishes and has an elongated brass body for more weight and a

??narrow spinner blade for greater depth. ; 952-933-0046

Vibrax Double Spin

Blue Fox When you need to get the most from your

muskie baits, the Twin Turbo gives it: twin blades for twice the vibration and a Mylar skirt for added flash. Also, all the components are

??built to withstand muskie abuse. ; 952-933-0046

Flat Top Finesse Jig

Buckeye Lures When this jig hits the bottom, it has a 60-

Persuader American. . . . . . . . . . . . . . . . . . . . . . . . . . 37 Poe's. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Poor Boy's Bait Co.

Dixie Darter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Kickin' Darter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Rapala Clackin' Rap. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 DT Fat 01. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 X-Rap Shad Shallow. . . . . . . . . . . . . . . . . . . . . . . . 32 River2Sea LLC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Salmo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Sebile USA Ltd. Magic Swimmer . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Rattsler. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Stick Shadd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Secret Lures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Snag ProofManufacturing Inc.. . . . . . . . . . . . . . . . 33 Spro BBZ-1 Shad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Bronzeye Popper . . . . . . . . . . . . . . . . . . . . . . . . . . 33 McStick. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Storm Lures FlutterStick MadFlash. . . . . . . . . . . . . . . . . . . . . . 34 Original ThinFin. . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 ThunderBlade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Strike King Lure Co. Caffeine Shad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Rage Space Monkey. . . . . . . . . . . . . . . . . . . . . . . . 34 Shadalicious. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Strikezone Lure Co.. . . . . . . . . . . . . . . . . . . . . . . . . . . 34 TABU Tackle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Talon Custom Lures Big Dandy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Shibui Spinnerbait . . . . . . . . . . . . . . . . . . . . . . . . 36 Thundermist Lure Co.. . . . . . . . . . . . . . . . . . . . . . . . . 35 Trigger X Bass Flapdad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Walleye Leech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Trophy Sticks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Tru-Tungsten Depth Shad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Tru-Life Shad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Tru-Life Swimbait. . . . . . . . . . . . . . . . . . . . . . . . . . 36 Uncle Josh Bait Co.. . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Vertical Lures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 V&M High Tail Shad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Hula Shad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 MoneyMaker Jig. . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Wave Fishing Platypus. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Tiki Lizard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Tiki Water Scorpion. . . . . . . . . . . . . . . . . . . . . . . . 37 Wingman Lure Co.. . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 XCalibur Tackle Xr100. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Xrk100 One Knocker . . . . . . . . . . . . . . . . . . . . . . . 37 Yo-Zuri Edge Minnow. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Sashimi Jerkbait . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Yum Bait Co. Baby Dancin' Eel. . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Fat Money Minnow . . . . . . . . . . . . . . . . . . . . . . . . 38 Money Craw. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Z-Man Fishing Products ChatterBait Pro and Pro2. . . . . . . . . . . . . . . . . . . 38 ChatterStreak. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Zoom Bait Co Fluke Tail Goby. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Mag Finesse Worm. . . . . . . . . . . . . . . . . . . . . . . . . 35

degree upright posture, supposedly the same at-

titude a defensive crawfish takes when threatened. The

??hidden eye allows it to come through debris with ease. ;

706-863-5468

Humpback Mule

L&S Bait Co.

The loud chug and wagging tail make this lure a winner. It's available only as a 2 7/8-inch, 3/8-ounce bait, making it an ideal morsel for even

??nonactive fish. ;

727-584-7691

Wake Up

Buckeye Lures

Unlike the many stubby wake baits currently on the market, the Wake Up is a long, floating-minnow style bait made of balsa. It has a circuit-board lip guaranteed to keep it on the surface

??-- and it's a downright killer in the winter months. ; 706-863-5468

27 FTR September 2008

You Should Be Selling

Biffle-O Jr.

Gene Larew

This is not just a smaller version of its 8-inch brother. While it has a tail that will not stop moving in the water and can be worked on the surface or below on a Texas

??rig or jighead, the 5 1/2-inch Jr. doubles as a killer leech. ;

918-949-6291

Custom Cranks

Gambler

These custom balsa cranks, available in deep diving (shown) and shallow running models, feature a wire-through harness, eight-layer paint jobs, computer chipboard bills

??and VMC precision hooks. gambler-;

954-969-1772

Pro Senko

Gary Yamamoto Custom Baits

Modeled after the original 5-inch Senko, this version has a slimmer head and thin tail and is made

??for shaky head fishing. ; 800-645-2248

YamaMinnow

Gary Yamamoto Custom Baits

This lure has a shadshaped body and tapered tail that make it look enough like a young-ofthe-year fry to be one. There are also tubes, curl tails and baby Ikas in the

??new panfish line. ; 800-645-2248

FTR 28 September 2008

Biffle-O Lizard

Gene Larew Having a super thin tail that undulates at the

slightest twitch and forward-facing paddle feet, this lizard/all-everything bait will move lots of water. Look for it to be a killer from the top to the bottom

??of the water column. ; 918-949-6291

AC Casitas 2.0

A.C. Plug This rainbow trout wannabe has realistic eyes,

flared, oversized pectoral fins and a hybrid tail design that gives it a realistic shimmy. It also comes with a downsized stinger hook and an

??improved balance/weight system. ; 702-294-6676

Drop Dead Fred

Hildebrandt Designed by Lee Sisson, the lure

has a hinged arm, allowing the blades to spin on the fall as well as the retrieve. It comes with Hildebrandt blades and in 3/8-, 1/2- and

??5/8-ounce sizes. ; 509-854-1311

Treat

Kamakazee The company has

expanded it's line of hollowbody swimbaits to include 3 1/2- and 6 1/2-inch (shown) versions. There

??are nearly two dozen colors available. ; 208-365-3470

3-Inch Scrub

Kalin's

The Scrub is a grub-bodied twintail that can be used as a trailer or fished as the grub that it is. The tails are closer to legs, each of which has a paddle foot, making it a great spin-

??nerbait or jig trailer. ;

866-244-2277

Laser Crank

Laserlure

This company has computer-controlled lasers in its line of four hard lures: two crankbaits, a popper and a jerkbait. The laser will trigger strikes, and the

??finishes will attract even Austin Powers. ; 877-527-5873

Mini-E

Lil' Hustler

This 5/16-ounce, shortarm spinnerbait comes with gold- and sterling silver-coated blades, silicone skirts and features a

??Mustad Ultra Point hook. ;

603-224-8856

Redemption

Lucky Craft Redemption, the signature line

of spinnerbaits for Bassmaster Elite Series angler Skeet Reese, features a tungsten head that has a finish on par with the company's hard baits. The quality of finish and components will make this a killer, especially in

??clear water.

Kelly J

Lucky Craft This topwater prop bait mimics sun-

fish near the surface. With small props on both ends, it creates a lot of commotion in a small package. This lure may

??not be live bait, but it acts like it.

Original Viking Spoon

Lindy Legendary Fishing Tackle The Original Viking Spoon finally climbed off the

long boats and waded ashore. These spoons, long a favorite in Scandinavia, are perfect for trolling, casting or vertical jigging. They come in a range of col-

??ors, including the very productive Uncle Creepy. ; 218-828-1741

Maniac Minnow

Maniac Custom Lures While most soft plastic swimbaits have to move

along at a good clip to get the swimming action down, the Maniac Minnow works at barely above an idle, thanks to the superthin curl tail. It fishes well

??on a jighead or belly-weighted hook. ; 435-279-9900

HardNose Swim Shad

Mann's Bait Co. This hollow-body swimbait has the

proprietary "hard nose" to keep it on the hook and has a wide thumping tail and

??pearlescent flash. ; 800-841-8435

Struggling Shad

Maxota The tail on this unusual

hard bait gives it an action that mimics that of a wounded baitfish, an appearance that is helped by the lure swimming on its side, much as a wounded

??shad might. ; 612-616-8464

Weasel

Mann's Bait Co. The Weasel is another

hollow frog bait, except that it has a flexible, crankbait-like lip that gives it an erratic action and a rat-like tail for

??added attraction. ; 800-841-8435

29 FTR September 2008

You Should Be Selling

Skimmer

Ima Lures

The Skimmer is a slender, surface-walking bait that has the profile of a soft stickbait, yet its weighted tail makes it easy to cast. The slender profile lets it swim across the surface for a finesse

??topwater presentation. ; 951-676-6384

Spear Worm

Minda Lures

This bait is one of those shapes that makes soft plastic lures so intriguing. It has a broad, soft tail that will mimic the swimming motion of an eel or a leech

??or, well, something edible. ;

866-649-2941

Zander

Matzuo This suspending

jerkbait has a prism finish, red front treble hook and comes in both shallow and deep diving versions. It's available in

??seven colors.

Triple Play

Matzuo Designed as both a

casting and a trolling bait, the Triple Play has a very realistic swimming

??action and suspends when the retrieve is paused.

BioPulse Lure

Mystic Tackleworks Inc. These technologically advanced

lures have everything: a scent dispersal mechanism with specials scents, LED lighting and a sound production system. When a fish bites the lure, a soft

??pouch on the bottom oozes scent. ; 860-415-0530

Puppet Minnow

Northland Fishing Tackle This swimming-style jigging lure

has an advantage over other similar lures -- three line tie-in points for three distinct swimming actions. You can swim it, jig it or allow it to

??work its darting magic on the fall. ; 218-751-6723

Havana Jack

Poe's This cedar topwater bait is

large enough for muskie and

??just right for bass and pike. ; 509-854-1311

FTR 30 September 2008

Castaic RockHard Bass

Nature Vision Inc.

This hard swimbait moves like the real thing, thanks to its triple-jointed body, but better than that, it looks like the real thing, thanks to a superrealistic paint job and realistic eyes. Better yet, it

??comes in six versions to match popular forage fish. ; 218-825-0733

Slurpies Rock-R-Minnow

Northland Fishing Tackle

This realistic soft swimbait provides a definite forage-fish look as well as a realistic swimming action. It's so close to nature that mama bass

??won't know the difference. ;

218-751-6723

Hogzilla

Mizmo Inc.

This hand-poured 10-inch worm has a finesse profile, but it has big fish written

??all over it. ;

870-932-2490

SkipJack

Mizmo Inc.

Like most swimbaits currently on the market, the SkipJack has the looks and motion to attract hungry fish. But unlike most swimbaits, this one has a solid, durable

??head that won't tear easily. ;

870-932-2490

circle no. 005 on reader service card

Mimic Minnow Fry

Northland Fishing Tackle

With its realistic jig head, the Mimic Minnow Fry is what panfish are looking for -- a fat, tasty meal. This small bait is equally at home in

??open water or under the ice. ;

218-751-6723

circle no. 002 on reader service card

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