Marketing Cloud Email - Salesforce

Marketing Cloud Email

Salesforce, Winter '24

@salesforcedocs

Last updated: November 17, 2023

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MARKETING CLOUD EMAIL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Email Studio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 382

MARKETING CLOUD EMAIL

Plan, personalize, segment, and optimize the customer journey with these email apps.

Email Studio With Email Studio, build and send personalized email from basic newsletters to the most complex campaigns. Deliver promotional, transactional, and triggered messages. Track and optimize to drive performance.

Email Studio

With Email Studio, build and send personalized email from basic newsletters to the most complex campaigns. Deliver promotional, transactional, and triggered messages. Track and optimize to drive performance.

Get Started with Email Studio Welcome to Email Studio! We're so glad you're here. Onboarding to Email Studio can be intimidating, even for the most experienced Trailblazers. This guide helps you navigate the setup process and make sure that you don't miss a thing. Folder Management in Email Studio Folders are a great way to keep your account organized. Easily locate and access what you need in Marketing Cloud's Email Studio. Start creating folders to organize your lists, data extensions, emails, templates, and content. Email Studio Navigation Use Email Studio's primary navigation toolbar and the navigation pane to choose from a list of available items. Email Studio Admin Use Email Studio admin to perform actions within your Email Studio. Content Create content for your emails, and send your emails use Email Studio content creation tools. Create reusable content blocks, including text, HTML, images, buttons, dynamic content, and A/B testing, to ensure that relevant messaging reaches the right person every time. Subscribers A subscriber is a person who has opted to receive communications from your organization. You must have a valid email address for each subscriber who receives emails. For each subscriber who receives SMS messages, you must have a valid phone number. You can track additional information about subscribers using profile and preference attributes. Use the subscriber key to identify your subscribers in Marketing Cloud. Create lists or data extensions to store your subscribers. Store email subscriber information in lists or data extensions, and store SMS subscriber information in data extensions only. To segment your subscribers, create as many lists and data extensions as you need. You populate the information in the lists and data extensions when you add or import subscribers. Interactions Email Studio Interactions contain the communications and data processes that build and support your relationship with customers. A/B Testing in Email Studio A/B Testing is a market testing method in which you send two versions of your Marketing Cloud Email Studio communication to two test audiences from your subscriber list. Track which version receives the highest unique open rate or highest click-through rate and send that version to all remaining subscribers.

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