Creating a Vision for your Organization
Creating a Vision for your Organization
A vision statement conveys a compelling, conceptual image of the desired future for the organization. It provides inspiration and challenge to all members of the unit towards an ideal of what the unit can become. It should be purposefully articulated to bridge the present and future and to serve as a critical impetus for change. Thus it should be brief enough to be memorable and complete enough to direct effort.
Several Criteria may be applied to evaluate a Vision Statement:
Vision Criteria:
← Future-oriented, deriving from reasonable assumptions about the future
← Idealistic, envisioning a future that is beyond the present
← Appropriate, fitting with the organization's history and culture
← Inspirational, encouraging enthusiasm and commitment
← Purposeful, articulating an image of the desired future
← Ambitious, causing members of the unit to stretch to reach it.
Vision Statements answer these questions:
Examples of Vision Statements:
- Continuing Education & Outreach will become a nationally-recognized leader for
providing opportunities which Eastern Kentucky University utilizes to enhance the
quality of life for communities served by the development of innovative programs,
collaboration and entrepreneurism.
- 1980s Vision for Microsoft: A personal computer in every home running Microsoft software.
- Vision for LA County Department of Children and Family Services: Children grow up safe, physically and emotionally healthy, educated and in permanent homes.
- The Oshkosh Public Library will be the community's premier knowledge resource; and a recognized leader in promoting reading as a lifelong activity.
Developing a
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What is the time frame for the vision?
How do you want your community to be different?
What role do you want the organization to play in your community?
What will success look like?
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