The art of creating a WOW Factor
The art of creating a WOW Factor
Presented by Simon McArthur
The growing gap between visitation and yield
Visitors
Spend
Dispersal much lower among international visitors
Av spend
80%
$309
Per night in
70%
cap cities
60%
50%
Av spend
Av spend
$126
$101
40%
Per night in cap cities
Per night in regions
30%
Av spend
20%
$101
Per night in
regions
10%
Av spend
$172
Per night in regions
0% International
Visitors
Spend
Domestic overnight
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