Creating a Successful Multi-Channel Marketing Campaign
[Pages:25]Creating a Successful Multi-Channel
Marketing Campaign
James DeLash May 2016
Creating a successful Multi-Channel Marketing Campaign requires....
? Setting Clear Objectives & Forecasting Impact ? Determining Investment by Customer Segment ? Identifying Creative Needs by Channel ? Measuring Engagement, Impact & Return
MCM CAMPAIGN PLANNING
Presentation title
5
For GSK Internal Use Only
MCM CAMPAIGN PLANNING
CAMPAIGN OBJECTIVES STRATEGIC CONSIDERATIONS
CAMPAIGN INVESTMENT CREATIVE DEVELOPMENT
TEST DESIGN ANALYTICS
CUSTOMER EXPERIENCE
Gartner predicts by the end of 2016, 89% of companies will compete primarily on the basis of customer experiences.
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