Criteria/Level - Ms. Morgan's Business & Math Classes



|Criteria/Level |

|Brand name, logo and slogan |Competitive image is not |Competitive image is |Competitive image is |Competitive image is highly | |

| |appropriate for the |somewhat appropriate for the|effective; student applies |effective and creative; | |

| |product; limited |product; some application of|course theory to create an |student readily applies |/10 |

| |application of effective |effective branding |effective brand |course theory | |

| |branding | | | | |

|Application |

|Cereal Box |Package design is limited |Package design is somewhat |Package design is |Package design encourages | |

| |in effectiveness; it lacks |effective and suitable; |considerably effective; it is|consumers to purchase the | |

| |creativity, and requested |student applies some |creative and has most |product; it is highly |/20 |

| |specifics. |creativity and specific. |requested specifics |creative and effective. Is | |

| | | | |has all requested specifics. | |

|Thinking/Inquiry |

|Creative Advertisement |Ideas are not well thought |Ideas are somewhat thought |Ideas are well thought out |Ideas are very well thought | |

| |out; limited, poor use of |out; some use of resources. |and resources are used well. |out and resources used |/20 |

| |resources, does not present|Presents the product |Product is presented |thoroughly. Product is | |

| |the product well |somewhat effectively. |effectively. |presented very effectively. | |

|Communication |

|Written Summary |Ideas expressed with |Ideas expressed with some |Ideas expressed with |Ideas expressed with a high | |

| |limited effectiveness; |effectiveness; missing some |considerable effectiveness; |degree of effectiveness; | |

| |missing most questions. |questions, some grammatical |answers most questions, few |answers all question, no |/10 |

| |several grammatical errors |errors |to no grammatical errors |grammatical errors | |

|Total | | | | |/60 |

Grade 10 Business: Marketing Unit: Cereal Box Project

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