Credit unions remain number one in customer service



Credit unions remain number one in customer service!

Independent survey shows credit unions beat banks in many categories

For the third year in a row, an independent survey of thousands of Canadians has shown that credit unions rank first in overall quality of customer service.

“Synovate’s research has again confirmed that Canadians prefer the way credit unions’ focus on the needs of their customer-owners,” says David Burt, General Manager of Metro Credit Union in Charlottetown.

“PEI credit unions are proud to be part of a national credit union network – with more than five million customer-owners across the country – that values our customer-owners and does a consistently excellent job of providing the service people want and need.”

The 2007 Synovate Customer Service Index found credit unions ranked ahead of all banks and other financial institutions in the following categories:

• Overall quality of customer service 

• Values “my” business 

• Staff service at “my” branch 

• Information handling and communications 

• Financial products and services

The Synovate Customer Service Index survey was carried out among a sample of 17,500 regionally and demographically representative Canadians between July 3 and August 13, 2007. The survey has been conducted annually since 1987.

About Credit Unions: Credit unions are unique from other financial institutions in that they are owned by the people they serve. It’s a better relationship that ensures your needs always come first; giving you the power to take ownership of your financial future. One in three Canadians belongs to a credit union or caisse populaire. With combined assets in excess of $179 billion, credit unions and caisses populaires rank among Canada’s largest financial service providers.

About Synovate: Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs more than 5,700 staff in 118 cities across 52 countries. For more information on Synovate visit .

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