10Ideas for Auto Loan Campaigns - JB Communications Group

10 Ideas for Auto Loan Campaigns

Auto Loans tend to be THE gateway product for credit union growth thanks to the lower loan rates credit unions can offer. But the market is getting more competitive, so how can your credit union keep those auto loans (and members!) coming in? Here are ten ideas to kick-start your auto loan (and membership) growth!

1 Promote The Rate

Let's start this list off with a solid foundational idea, one that might seem totally obvious, but many are too timid to be so direct....if you've got a great rate - put that baby front and center! Don't be afraid of very direct messaging, especially if your rate is competitive.

10 AUTO LOAN PROMOTION IDEAS FROM JB COMMUNICATIONS GROUP

2Focus on Convenience

Does your credit union have a healthy dealer program? Or maybe you offer an online pre-approval process? Then highlight the time-saving benefit in your next promotion. Make sure to focus on the outcome for the member (more time doing what they love for instance), not on the convenience tool. People care more about what the tool can do for them than the actual tool.

10 AUTO LOAN PROMOTION IDEAS FROM JB COMMUNICATIONS GROUP

3Connect with Your Members

Relate your promotion back to the core membership group of your credit union. Maybe it's military-based or it started as a teachers' credit union. Create a message based on those activities and you will be sure to appeal to your members. Even members who may not be in that core group will likely have an affinity for that group, as they certainly feel loyal to the credit union!

10 AUTO LOAN PROMOTION IDEAS FROM JB COMMUNICATIONS GROUP

4Tie It In With A Holiday

If you find you're needing more loans to hit your goals, take a look at the next holiday on the calendar to see if it could be the theme for your promotion. Maybe your first two quarters are looking low so you aim for a loan promotion centered on Independence Day with fireworks, a patriotic them - the whole shebang!

10 AUTO LOAN PROMOTION IDEAS FROM JB COMMUNICATIONS GROUP

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