Consumer Sovereignty: a modern drama - Food Secure Canada

A recent Walkers Crisps ‘Txt2Win’ promotion in summer 2003 offered prizes ranging from TVs, DVD players, flashing phone stickers, text credits, if the person texted a number given on the crisp packet. These were significant brands such as Quavers, French Fries, Monster Munches, Squares and Wotsits. Winners were picked at random, and then texted the good news about prizes. A database of ... ................
................