Why CRM needs you?

Caribbean Tourism Organisation

Why CRM needs you?

Brian Gurnett

1

bgurnett@netlab.co.uk

C.R.M. stands for...

Customer Relationship Management

Brian Gurnett

2

bgurnett@netlab.co.uk

But how do you manage all these?

Brian Gurnett

3

bgurnett@netlab.co.uk

What is CRM?

Methods, software, telecoms and Internet capabilities that help an organisation manage customer relationships in an effective way

Brian Gurnett

4

bgurnett@netlab.co.uk

Where are you coming from?

? Who is using any CRM? ? What types? ? How successful is it ? ? What problems are you having? ? Are there obvious solutions? ? What are the barriers you face?

Brian Gurnett

5

bgurnett@netlab.co.uk

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