CRM Scorecard - CRM Performance Measurement
CRM Scorecard - CRM Performance Measurement Arwa M. Al-Safi, Lilac Al-Safadi, Abdullah Al-Mudimigh ... we propose a CRM scorecard to evaluate the performance of CRM systems based on the literature review and the practice of a major bank in Saudi Arabia. Keywords: ... Problem Definition Despite the benefits of CRM, however, the road to CRM ... ................
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