Módulo: Mecanizado (MEC)



|AF_GA05_ Cross-cultural awareness. Importance in business. |

|Unit 1 |

The idea that cross cultural awareness can and is a real business benefit has been around since intercultural training began, in a modest form, 20 years ago. Recently as more companies, organizations and governments have had to deal internationally the value placed on cultural awareness has increased. Nevertheless there does remain skepticism that intercultural training is a soft skill that offers very little benefit to a businesses bottom line.

A recent study compiled in the book, Language and Culture in British Business, now offers some insight into how intercultural awareness is hampering the success of businesses when doing advertisement and business abroad.

|TO KNOW MORE |

|If you want to read about the importance of cross-cultural awareness in business, you should read this book: |

| |

|Language and Culture in British Business |

Research has shown that 20-30% of companies have identified a lack of cultural awareness as an obstacle to doing business internationally. Although a high figure it is important to question whether this can really be accurate. A crucial point to consider is how companies have identified when cross cultural differences have become a problem, i.e. if they don't appreciate that cultural differences can in the first place cause problems, is it reasonable to believe that they could identify them when they occur? It could very well be that the figure is lower than in reality.

Among the areas companies identify as posing particular cross cultural barriers are:

• Body language

• Etiquette

• Establishing trust

• Religious beliefs

• Social habits

Other more business related cross cultural barriers included differing approaches to:

• Invoicing and payments

• Credit terms

• Customer preferences

• Packaging - i.e. sizes, colours, typeface

All the above mentioned areas are aspects of doing business which differ from culture to culture and if there is a lack of synergy between parties it is often hard to create an environment conducive to profitable business. It is clear from the results of the study that those businesses that are unaware of how culture can play a role in their business dealings abroad can suffer.

Cross cultural awareness training is a simple, cost effective and long term solution for many companies. As part of a properly prepared international business strategy the provision of intercultural training to staff can reap excellent rewards. Equipping key staff such as managers and sales staff with the know how to deal with other cultures not only guarantees a higher success rate when doing internationally but also advertisement immediately offers a company a competitive edge.

Now, listen to this video where you can see that cultural awareness is so important to make business, in this case in India.

|[pic] |Cultural Awareness Key to Business Success in India |

Cultural awareness training offers participants with two types of training. One looks at a specific country or culture and how to do business with them.

For example if a company is planning to start a relationship with China, a China cultural awareness training course will introduce them to areas such as using intermediaries, building relationships, gift giving etiquette, how to entertain, etc.

|HIGHLIGHTS |

|Cultural awareness training can make an important impact on any business or organization wanting to maximize their potential internationally.|

|With staff that can deal sensitively and effectively with clients, customers and colleagues from other cultures a business becomes more |

|competitive and more profitable. |

The second type of training is a more general overview of the importance of cultural skills, i.e. developing what is called cultural competence. Cultural competence is about widening horizons and implementing skills such as self-awareness, flexibility, open mindedness and cultural knowledge that can be applied across cultures.

Now, after understanding this first unit, go to activities 1 file and complete the activity A1.1.

[pic]

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download