California State University, Fresno



IS 130: Management Information Systems

California State University, Fresno

Fall 2010

Course Schedule

Although not required to do so, it is highly recommended that you print the pages of the reading material for each class session and bring them to that session with you so that you can mark them (highlight, underline, write in the margins, etc.) as you listen to the lecture. Thus personalized, this material will be beneficial in your preparation for the Tests and the Final Examination.

To print any of the reading material from , all you need to do is highlight the material (skip the last three sections: “Key Takeaways”, “Questions and Exercises”, and references), copy/paste it into a Word document, and then print that document. You can even save that file if you wish. All the books in the online flatworldknowledge series are free and open-licensed. You may print, copy, distribute and transmit any portion of any book in that series as long as you do not use it for commercial purposes and do not benefit from it financially.

You are expected to do all the readings assigned to each session prior to that session in sufficient detail to have a clear sense of what they are about so as to benefit the most from lectures.

1. August 24

Course Introduction

2. August 26

Systems Thinking

Overview of Systems Thinking



A Systems Approach to Business







The Magic of Systems Thinking:

•

•

•

Seeing Your Company as a System



The Hierarchy of Objectives



3. August 31

Information Systems

Introduction to Information Systems



pp. 4-12

From FlatWorldKnowledge

Section 2: Data, Information, and Knowledge

Section 4: Data Rich, Information Poor

Zachman Model



The Logical/Physical Distinction



4. September 2

Information Technology

Section 1: Introduction

Section 2: Open Source

Section 3: Why Open Source?

Section 4: Examples of Open Source Software

Section 5: Why Give It Away? The Business of Open Source

Section 6: Cloud Computing: Hype or Hope?

Section 7: The Software Cloud: Why Buy When You Can Rent?

Section 8: SaaS: Not without Risks

Section 9: The Hardware Cloud: Utility Computing and Its Cousins

Section 10: Clouds and Tech Industry Impact

Section 11: Virtualization: Software That Makes One Computer Act Like Many

Section 12: Make, Buy, or Rent

5. September 7

Strategic Information Systems

Section 1: Introduction

Section 2: Powerful Resources

Section 3: Barriers to Entry, Technology, and Timing

Section 4: Key Framework: The Five Forces of Industry Competitive Advantage



pp. 24-27

Watch: (Porter’s Five Forces Model)

6. September 9

Strategic Information Systems

Section 5: Key Framework: The Value Chain

Section 7: Data Asset in Action: Technology and the Rise of Wal-Mart

Strategic Information Systems Applications, in Hotels, Using the Customer Service Life Cycle Model

 Perceived Customer Value

PriceGrabber Screen Shot

7. September 14

Management Reporting Systems

Why Measure?



Scales of Measurement



after viewing the above, got to the bottom of the page and view slides 6-12.

Key Performance Indicators (KPI)



 

KPI examples from Cognos



Benchmarking



Hawthorne Effect







8. September 16

Management Reporting Systems

Dashboards at Verizon



Symptom/Presymptom



OLAP:

•

•

•

•

•

•

•

•

Dashboard/OLAP

Section 6: The Business Intelligence Toolkit

9. September 21

Decision Support Systems

Introduction to DSS:

Read only sections 1.2, 1.3 of

Computer Models in Hollywood



10. September 23

No Class

11. September 28

Data Mining/Data Warehouse/Data Mart

Mining Consumer Data in Politics



Drug Industry Mines Physicians' Data to Boost Sales:

Listen to:

12. September 30

Test 1

13. October 5

Expert Systems

Sections 22 (intro)/221/23(intro)/231/232/233/24/25 of:



Years After Hype, 'Expert Systems' Paying Off For Some



Airport Gate Delays



14. October 7

Knowledge-Based Systems

Sharing Knowledge



Read only:

• Codifying knowledge (23)

• Tacit knowledge (23)

• Capturing knowledge from:

o projects: 23

o people (24)

o wikis (25)

o storytelling (25)

o exploiting existing documents (27)

o communities of practice (36)

o mentoring (39)



Knowledge Management at Northrop Grumman

15. October 12

Operations + Business Process Re-engineering

A Brief Intro to the Process Flow Mapping of Operations;



Swimlane Process Mapping 101—Building a Process



Become familiar with symbols in



Then do your best to read the diagram at:



to understand the process by which you may appeal a parking citation you’ve got.



to understand the process by which a new member is proposed at the Rotary Club.

Business Process Reengineering … pages 57-58 of:



For pure fun, go over:



16. October 14

Automation

Sections 1-3 of:



Making automation work



Automated Decision Making Comes of Age

Robots Outsmarting Humans

17. October 19

Transaction Processing Systems





18. October 21

The Alphabet Soup: ERP/CRM/SCM

Enterprise Resource Planning (ERP):



• What is ERP?

• How can ERP improve a company’s business performance?

Customer Relationship Management (CRM):

Pages 1-4 of:



Giving voice to customer-centricity at Barclays:



Section 8: Data Asset in Action: Harrah’s Solid Gold CRM for the Service Sector

Supply Chain Management (SCM):



What is supply chain management?



What is supply chain collaboration?



What is the extended supply chain?

19. October 26

Test 2

20. October 28

Networking/Telecom

You will be responsible for knowing the exact meaning and significance (the “so what?”) of the following terms:

Protocol, TCP/IP, packet, packet-switching, router, Internet, client-server, World Wide Web, HTTP, URL, hypertext, hyperlink, browser

They will be discussed in class, but for backup reading you may always refer to Wikipedia.

As part of learning the above material, please reflect on the following very puzzling question: The Internet was invented in 1969. E-Business (conducting business on the Internet) did not take off until the early/mid 1990s. What explains the time lag? None of the following is the correct answer:

Because during the 1970s and 1980s …

• people did not have personal computers

• computers were expensive, slow and had little memory

• transmission speeds were too slow

• people did not trust online transactions

• merchants were unwilling to sell online

21. November 2

E-Business

You will be responsible for knowing the exact meaning and significance (the “so what?”) of the following terms:

e-commerce, e-business, business model, B2B/B2C/C2B/C2C/G2C/C2G/…, Webvan, dot-com bubble, clicks-and-mortar, reach/richness (their tradeoff, and the impact of WWW), web personalization, 1-click, marketplace channel structures, disintermediation, online intermediaries, reintermediation

They will be discussed in class, in the context of:

•

but for backup reading you may always refer to Wikipedia and:

•

•

22. November 4

E-Business (continued)

23. November 9

No Class

24. November 16

Database Management Systems

25. November 18

Database Management Systems

26. November 23

Collaboration Systems

27. November 30

Systems Development

28. December 2

No Class

29. December 7

Test 3

December 16

3:30-5:30 Final Examination

-----------------------

Reading materials for a class may run on from one page to the next. Make sure you always continue reading on to the following page.

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download