MY STUDENT RESEARCH



PHASE 2 INDIVIDUAL PROJECT PART 1KENNETH C HOLMES MKTG628-1601A-01PROFESSOR ROY VIARJANUARY 18, 2016E-MARKETING BENCHMARKS FOR DIGITAL HEALTH CARE EDUCATIONIntroduction:The President of Medical Education Academy has requested the establishment of benchmarks for the E-marketing plan for Cyber Health College, which will measure the success of the implementation. The benchmarks must be specific, and be designed to ensure the target consumer fully understands the message “health care learning for the digital future”. The benchmarks must pertain to web site features, all online services, electronic data gathering, and software applications that create a superior personal digital experience for the student. The following document discloses all research, finding, and the benchmarks for the E-Marketing plan for Cyber Health College.E-Marketing Plan:Medical Education Academy and Cyber Health College are combining forces to provide students with the creation of an enhanced online education experience that will provide benefits beyond the current arrangement. The new plan will offer students expanded features that will make coursework more exciting and fun to learn, improved online student services to make the education experience and post-graduation more productive, improve the ability and capacity of current educational information, and provide students with an online education experience that will make learning realistic, enticing and exciting. Below are recommended features. Website features CITATION NA02 \l 1033 (N.A., 2002):For Cyber Health College, website features are necessity because they reflect the taste, style, and educational capabilities of the institution. The website is the business card of the institution, and represents what will attract potential students for enrollment, and will maintain that enrollment. The following is a cohesive list of recommended features: right10287000The home page could include a large medical symbol, surrounded by links to: each area of study (major), student course with password protected access, student services, enrollment, financial aid services, feedback forms for potential and current students to post any comments or questions, a guest book for enrollment questions (would provide contact information of the guest for the data base), referral link for recommended potential student contacts, upcoming changes, the online store selling school apparel and accessories, and so on.Online tutorials that provide recorded and live interviews and student lectures from established professionals.right5143500Password protected areas: this would be used for students to access their courses, assignments, grades, library, search engine, class roster, clubs and organizations for membership, email, instant messaging, and services available only to students.Feedback page: would enable current and potential students to offer suggestions that would improve, or make the website better.Guest book: this feature would provide potential students the ability to sign up for information about school programs, enrollment serious leads, and would build the database of potential students for future semesters.Referral link: this feature would provide students the ability to recommend the school, and provide enrollment with all necessary information to follow up, and potentially enroll that referral.right635000The website would provide data encryption, all to ensure the security of all information on the website, prevent hackers from obtaining any information pertaining to the school or students, and would provide peace of mind knowing all information is safe from outside manipulation. The college shop: would sell school apparel and accessories, would promote the college by students wearing and using the product, and would provide an additional revenue stream for the college.Online services:Student services are essential for maintaining a working relationship between the school and students, and provide one on one personal attention that students will need pertaining to: coursework issues, tutoring, employment search and leads, enrollment, financial aid, and so on. The following is a list of essential student services:right12573000Enrollment: all colleges need an enrollment department to handle all questions pertaining to majors offered, required and offered classes, tuition cost, what is included in tuition, and so on.Financial aid: all colleges need a financial aid department to handle FAFSA paperwork, and to ensure all require forms are completed and submitted.Tutoring: students from time to time will require additional assistance to grasp subject content, studying tips, and so on.477075566294000Employment services: during course study and upon graduation, students will want to work in the field to gain experience, apply what they have learned on the job, and earn an income along the way. Employment options would be based on the school’s connections and availability in the industry.Internship services: many students are willing to intern while attending classes to gain necessary experience prior to or upon graduation. Internships could be paid or unpaid, would be available across the country, and be referred by the school based on their connections, and availability in the industry.Interactive software applications CITATION NA02 \l 1033 (N.A., Examples of possible interactive features on your website:, 2002):Live video feed for students to view real patient care, surgeries and autopsies. This feature would bring to life what a book or online tutorial cannot, and would provide students first hand visual experience pertaining to their area of study.44164255334000The online human body experience. This feature would provide students a realistic, 3-D visual of the human body, inside and out, and enable students to rotate the image, and click specific organs, muscles and bones. When a specific part is activated, a detailed tutorial pops up and explains all relevant details. Additionally, parts can be removed from the skeleton to show specific detail, and how the organs, muscles and bones work in conjunction with each other.Medical games that will test student’s knowledge, and make learning and responding fun and exciting.Electronic data gathering CITATION NA163 \l 1033 (N.A., Top Learning Management System Software Solutions, 2016):Gathering and standardizing electronic information is an essential for internet education software. Information must be available to students and employees, when and where they need it, and must be customizable. The following are benchmarks for electronic gathering that will be necessary for the new website features, and will help Cyber Health College meet the needs of students now and in the future, and should include:Internet cloud and/or service vendor provider hosted applications, will provide security by storing both in-house and in the cloud.Collection, preparation and standardization of all data, prepare all data for student and employee use, provides immediate access for coursework and student files, enable immediate employee reporting and planning, and minimize or eliminate the need for tech support.Application of end-to-end technology that enables users to combine multiple sources of data into one location without scripting, expensive hardware, and minimal tech support. Should be easy to use, and not require specialized training.Must be expandable to grow as Cyber Health College grows, to maximize course content and training activities.Must provide tech support all needs including setup, content addition and configuration.Should be easy to track student progress, assignment compliance and course completion.Must provide for fast and easy hiring and tracking of employee data.Must enable automated learning plans.Must enable instructor and software (no instructor) driven training.Must provide for student and employee assessments.Must provide for student testing (exams and quizzes).Must provide for student and employee surveys.Must enable instant messaging.Must enable the issuing of student achievement certificates.Must enable monitoring of school management goals.Must enable student coaching and tutoring.Uses drop and drag technology to join multiple data sources and formats including: Word/Excel/Power Point files, and Analytics files, student management software files, personnel files, and all other school databases. Utilizes built-in integration and Cloud applications, allow third party information, and provide accurate data consolidation to ensure accurate results. This requirement will insure students access the same coursework, and employees access the same student data from one data bank, provide superior results, and accurate, current, and error free information for all school decision making.Users to create web-based, customized and interactive dashboards, assignments and BI reports, use drag and drop technology, geographic maps, gauges, charts, graphs, and filters that can easily be added or removed to create dramatic visual effects, and use smart data visualization to access data. Users can access the same information without downloading files, save reports for later viewing, publish dashboards to the web, invite others to their URL, and create analyses and reports. Enables users to refresh data on command, or on a preset time schedule. Utilizes in-chip technology, and Crowd Accelerated BI technology that processes far faster than in-memory systems, all while processing and providing thousands of searches in seconds, without any loss of speed. For security, the software must enable users to monitor their dashboard through a live connection, or receive alerts for automatic updates. Administrators must have permissions to deny or allow access and functionality to specific users, maintaining data security at all times. The software must be accessible on mobile devices including desktops, laptops, smart pads and smart phones, and be accessible on and off campus. E-marketing critical success factors:With the purpose of providing students with a digital experience found nowhere else, benchmarks must be met to measure and justify the changes made, and those benchmarks include:Increased student referral, enrollment and retention.Improved student satisfaction pertaining to quality of education, instruction and student services.Improve information supply chain management through software improvements, and the addition of live video feed.Increase consumer awareness and recognition of the quality of education and services at Cyber Health College. Increased market share of medical students and graduates.Increase tuition revenues and profit margin.Reduce costs through the application of enhanced digital technologies.Statement to Cyber Health College CEO:When asked why website content constitutes a comprehensive e-marketing strategy for Cyber Health College, the answer is simple: the strategy will detail the advertising used to entice potential students to the website, but the website has to deliver on the promise of a realistic, enticing and exciting learning experience. This is where website content comes into play, the content must enable proactive interaction with software, graphic details that enhance and solidify instruction content, provide live video feeds, provide a comprehensive library of information for students to tap into that will enhance the learning experience, enable easy posting of assignments and proactive interaction with exams, instant messaging between students and the computer, and above all, the content must provide an online experience that makes students feel like they are actually in the real scenario, and rivals any other education experience. Without improved website content, the experience will be the same as before, and will not deliver on the promise of a superior experience. REFERENCES BIBLIOGRAPHY \l 1033 N.A. (2002). Examples of possible interactive features on your website:. Retrieved from ZAMBA GRAFIX: interact.htmN.A. (2016). Medical images. Retrieved from Bing Images: imagesN.A. (2016). Top Learning Management System Software Solutions. Retrieved from Capterra: LMS-software ................
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