The Impact of Culture on Tourism

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The Impact of Culture on Tourism

ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT

The OECD is a unique forum where the governments of 30 democracies work together to address the economic, social and environmental challenges of globalisation. The OECD is also at the forefront of efforts to understand and to help governments respond to new developments and concerns, such as corporate governance, the information economy and the challenges of an ageing population. The Organisation provides a setting where governments can compare policy experiences, seek answers to common problems, identify good practice and work to co-ordinate domestic and international policies.

The OECD member countries are: Australia, Austria, Belgium, Canada, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Japan, Korea, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, the Slovak Republic, Spain, Sweden, Switzerland, Turkey, the United Kingdom and the United States. The Commission of the European Communities takes part in the work of the OECD.

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Corrigenda to OECD publications may be found on line at: publishing/corrigenda. ? OECD 2009

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FOREWORD ? 3

Foreword

The OECD Tourism Committee has carried out an extensive research into the role of culture and tourism in enhancing destination attractiveness and competitiveness. The work has also focused on country practices in this area.

This book provides an analysis of the relationship between tourism, culture and the attractiveness and competitiveness of destinations. It reviews national or regional experiences and practices of destinations where cultural resources are driving overall attractiveness. It also examines the development of tourism production and distribution processes in relation to cultural resources, identifying the key factors and policy interventions which can maximise the attractiveness of destinations as places to visit, live and invest in.

The analysis of this book is largely based on case studies provided by the following OECD countries: Australia, Austria, France, Greece, Italy, Japan, Korea, Mexico, Poland, Portugal, Romania, Slovakia and Turkey. The case studies illustrate different aspects of the relationship between tourism, culture and regional attractiveness and the policy interventions which can be taken to enhance this relationship. A selection of case studies is included (Australia, Austria, Korea, Mexico and Poland).

This publication concludes that culture and tourism have a mutually beneficial relationship which can strengthen the attractiveness and competitiveness of destinations, regions and countries. Culture is increasingly an important element of the tourism product, which creates distinctiveness in a crowded global marketplace. At the same time, tourism provides an important means of enhancing culture and creating income which can support and strengthen cultural heritage, cultural production and creativity. Creating a strong relationship between tourism and culture can therefore help destinations to become more attractive as well as more competitive as locations to live, visit, work and invest in.

We would like to acknowledge the contribution of Greg Richards who drafted the core of the publication. The publication was managed and edited

THE IMPACT OF CULTURE ON TOURISM ? ISBN- 978-92-64-05648-0 ? OECD 2009

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