Acculturation and Consumer Behavior
Cultural Factors. Culture Factors Exert the Broadest and Deepest Influence On the Consumer Behavior the Marketer Needs to Understand the Role Played by the Buyer’s Culture, Subculture, And Social Class. (I) Culture- The Set of Basic Values, Perception, Wants and Behavior of the Sansui TV Learned by the Member of the Society From Family and Other Important Institutions. ................
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