The role of cultural differences in the dynamic of a ...

Many international contributions explain these aspects of business relationship (Fang and Ghauri, 2001, Fang, 1999, Ambler et al, 1999, Buttery and Leung, 1998, Foster, 1992). Notwithstanding the authors focus on the existing differences in cultures, a direct comparison between Chinese and Italian business culture has not been analysed yet. ................
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