CHAPTER 3: THE DIMENSIONS OF CULTURE – PART 2
Effects of Personal Knowledge on the Correction of Culture-based Judgments,” Journal of Marketing Research. c. Briley, Donnel A., Michael W. Morris, and Itamar Simonson (2005), “Cultural Chameleons: Biculturals, Conformity Motives, and Decision Making,” Journal of Consumer Psychology, 15 (4), 351-362. ................
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