Position Description Template

POSITION DESCRIPTION

POSITION POSITION NUMBER CLASSIFICATION AGREEMENT DIVISION UNIT MANAGER DATE UPDATED

Marketing Officer

Band 6 Ballarat City Council Enterprise Agreement No. 7 2016 Innovation and Organisational Improvement Communications and Marketing Coordinator City Marketing July 2019

EMPLOYEE POSITION DECLARATION

I have read and understand the requirements and expectations of this Position Description. I agree that I have the physical ability to fulfil the inherent physical requirements of the position, and accept my role in fulfilling the Key Responsibilities and corporate values. I understand that the information and statements in this position description are intended to reflect a general overview of the responsibilities and are not to be interpreted as being all-inclusive.

NAME OF INCUMBENT: SIGNED:

_______________________________

DATED:

_______________________________

1. ORGANISATIONAL CONTEXT

As a result of population growth across Australia, Ballarat is now one of the largest inland regional cities in the country. Ballarat is uniquely located with easy access to Melbourne, Geelong and Bendigo and is the Western Victorian capital for a region of 250,000 people.

The position of Marketing Officer sits within the Communications and Marketing Unit, which is part of the Innovation and Organisational Improvement department.

The unit's key role is to provide communication and issues management advice and implement key communications and marketing strategies for the organisation including the Mayor, Councillors, Chief Executive Officer, Directors, Managers and staff from across the organisation.

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The unit's key activities include developing and implementing marketing and communication strategies, providing strategic advice to councillors and staff, assisting with the planning and delivery of key Council events, stakeholder engagement and relations, corporate brand projection and management, issues management, liaising with external public relations companies on key projects, media relations, social media, researching and writing speeches, preparing corporate publications, and videography and photography.

The values of the Communications and Marketing unit are based around the organisation's values of Leadership, Loyalty, Excellence and Outcomes:

LEADERSHIP

OUTCOMEs

Be passionate and energetic ? choose your attitude

Embrace a challenge, confront mediocrity Lead positive change

Meet and exceed expectations. Encourage staff to deliver key goals and

follow up Acknowledge key steps/milestones and

involve the team.

LOYALTY

Be an advocate for the organisation, publicly back each other.

Openly communicate, show transparency Be authentic, develop trust

EXCELLENCE

Having pride in what we do Striving to be an industry leader Being open to change, fresh ideas and

risk taking

2. POSITION OBJECTIVES

The position of Marketing Officer reports to the Coordinator City Marketing and is responsible for the development and implementation of proactive, high-impact and multichannel marketing and advertising campaigns that promote Ballarat.

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3. KEY RESPONSIBILITY AREAS

To operate as a marketing advisor for City of Ballarat business units to develop and implement innovative end-to-end marketing strategies and campaigns for events, projects, services, initiatives and decisions to enhance the communication and relations between the Council, the City of Ballarat, the media, the community and the broader region. This includes:

Liaise and work with directors, managers and staff to ensure the effective delivery of all marketing and advertising campaigns.

Co-ordinate the City of Ballarat's marketing and advertising tools

Develop and support the day- to-day management of the organisation's corporate brand and identity.

Develop and maintain campaign schedules to ensure all activity is strategic, integrated, targeted and measurable against clear campaign objectives; and project manage the implementation of campaigns.

Develop and apply tools and mechanisms to assess reach and impact of campaigns against desired outcomes.

Research and prepare positive and compelling copy on behalf of Councillors, the Mayor and CEO for a broad range of the City of Ballarat's marketing vehicles including websites, social media platforms, EDMs, and other internal and external channels.

Research and write collateral such as messages, media releases, comments/opinions, briefing notes, media responses and speeches, for the Mayor, Councillors and Leadership Team and other outputs as required; relevant to marketing Ballarat to local and external stakeholders such as community members, businesses and visitors.

Maintain an up-to-date knowledge of key markets and relevant demographics, and identify new or emerging markets

Maintain knowledge of current trends and innovative methods for marketing delivery and how to reach key demographics.

Maintain an up-to-date knowledge of other local government activity. Maintain networks with other councils.

Administration tasks relevant to the function of the role including adhering to City of Ballarat financial procedures.

Participate and contribute to the City of Ballarat's overall marketing strategy.

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Support the Communications and Creative Studio teams in relation to strategic and operational work.

From a Health and Safety perspective the City of Ballarat requires the following:

All Employees and Volunteers Follow City of Ballarat policies and procedures Report hazards, incidents, unsafe work practices and injuries as soon as possible. Participate constructively in all forums set up to investigate, improve or communicate safety including training and team meetings. Wear PPE and follow safe work procedures as directed.

4. ORGANISATIONAL RELATIONSHIPS

Reports to:

Coordinator City Marketing

Supervises:

Nil

Internal Liaisons:

CEO Mayor Councillors Directors Executive managers/team leaders Broader Communication and Marketing team Staff from across the organisation

External Liaisons:

State and federal government agencies and departments Media ? local, state, national and international as well as trade and industry Community ? individuals, groups, clubs, schools, committees, charities, service clubs, sporting associations. Businesses, industry and their associations Other local governments

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5. ACCOUNTABILITY AND EXTENT OF AUTHORITY Accountable to the Coordinator City Marketing for the quality, effectiveness, cost and timeliness of work plans, programs, projects, events, initiatives, including systems and technology being managed. Effective management of campaign timelines and budgets. Provide specialist advice to senior management and Councillors in matters relating to marketing and advertising strategies and campaigns. The freedom to act is governed by professional judgement in overseeing communication strategies covered by City of Ballarat policies, objectives and budget allocations. The role frequently requires the Marketing Officer to act as an `in-house consultant/advisor' to internal customers, accepting responsibility, problem solving, and making professional communication judgements.

6. JUDGEMENT AND DECISION MAKING

Make decisions on matters which are the responsibility of the position, provided that these are within delegated authority, legislative requirements and in accordance with the requirements of the Coordinator City Marketing

Make prompt and appropriate decisions without the need for direct supervision, if necessary.

Exercise judgement when dealing with complex issues and an ability to utilise effective problem-solving skills.

Make decisions related to the issue at hand based on in-depth knowledge and understanding of the City's broader goals, objectives and key messaging.

Research, identify, develop and implement marketing, advertising and communication campaigns. This will necessitate an ability to work as part of a team, as well as independently, and to provide and make detailed recommendations to the Coordinator Marketing as well as responding to suggestions and proposals from the manager.

Ability to make recommendations and advise all levels of staff and Councillors. Provide input into the strategic communications strategy for the organisation. Undertake problem?solving activities in order to achieve strategic objectives within

resource constraints. To provide excellent customer service to all areas of the City of Ballarat, the

community and other external stakeholders. Problem solving may involve day-to-day judgement on operational issues, through to

policy development and input into communications strategies.

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LEADERSHIP | OUTCOMES | LOYALTY | EXCELLENCE

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