2019 Global Meetings and Events Forecast
2019 Global Meetings and Events Forecast
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Contents
Executive Summary
5
2019 Global Meeting Activity
10
A Fresh Design
10
A Global Perspective
10
Meeting Attendees
12
Meeting Length
13
Cost Per Attendee
13
Overall Meeting Spend
15
Hotels & Meeting Space
16
Global Air
18
2019 Global Trends
21
Destination Selection
21
Meeting Approvals
21
Attendee Experience
23
Meetings Technology
24
Meetings Management
25
Trends by Region
28
North America
29
Meetings Activity
29
Meetings Budgets and Planning 31
Meeting Location
32
Europe
34
Meetings Activity
34
Meetings Budget and Planning
36
Meeting Location
38
Asia Pacific
39
Meetings Activity
39
Meetings Budget and Planning
41
Meeting Location
43
Central & South America
44
Meetings Activity
44
Meetings Budget and Planning
46
Meeting Location
47
Special Sections
49
Latin America Destination Report 50
The Future of Personalisation
60
Meetings Legal Trends
65
Data Tables
70
Global
71
Meeting Activity
71
Hotels and Meeting Space
74
Air
78
Trends
81
Regional
86
North America
86
Europe
91
Asia Pacific
95
Central and South America
99
Contributors
103
2019 GLOBAL MEETINGS & EVENTS FORECAST 3
This report contains confidential and proprietary information of ? 2018 GBT Travel Services UK Limited trading as American Express Global Business Travel (GBT), and may not be copied, reproduced, modified, distributed, transferred or disclosed in whole or in part to any third parties without prior written consent of GBT or as otherwise permitted by law. The information contained in this report is prepared from sources and data which we believe to be reliable, but we make no representation as to its accuracy or completeness and we assume neither responsibility nor liability for any damages of any type resulting from any errors or omissions. The report is provided solely for informational purposes and is not to be construed as providing advice, recommendations, endorsements, representations or warranties of any kind whatsoever. Opinions and analysis contained in this report represent the opinions and analysis of American Express Meetings & Events (a division of GBT) and do not represent the opinions or analysis of GBT, American Express Company or any of their respective affiliates, subsidiaries or divisions (including, without limitation, American Express Global Business Travel).
The 2019 Global Meetings and Events Forecast is the independent collaborative work of American Express Meetings & Events personnel and subject matter and industry experts. The advertising within the 2019 Global Meetings and Events Forecast was sold and managed independently of the creation of the 2019 Global Meetings and Events Forecast and has no bearing on the content contained within the 2019 Global Meetings and Events Forecast.
"American Express Meetings & Events" is a service provided by American Express Global Business Travel (GBT). Banks Sadler is wholly owned by GBT. GBT is a joint venture that is not wholly owned by American Express Company or any of its subsidiaries (American Express). "American Express Global Business Travel", "American Express" and the American Express logo are trademarks of American Express, and are used under limited license. Please note that all information stated within the 2019 Global Meetings and Events Forecast is based on a survey distributed by American Express Meetings & Events to industry professionals and suppliers during the months of June and July.
4 AMERICAN EXPRESS MEETINGS & EVENTS
Executive Summary
Settling Into a New Normal
Dear Readers,
Welcome to our eighth annual Global Meetings and Events Forecast. We've transformed the Forecast for 2019, shifting the look and feel to continue to bring you the most comprehensive data set about the industry while increasing the readability. Each section now comes with an easy-to-digest infographic and brief overview. For data lovers, a comprehensive set of data tables with conclusions is available in the appendix. We believe this shift represents the best of both worlds. We hope you agree.
Our 2019 Forecast reveals that we are settling into a new normal as an industry, with consistent positive increases in both spend and attendees for the last four years. Just ten years ago, the meetings industry experienced a dramatic slowdown. What we see today is an environment where meetings are thriving, and incentives have not just come back, but continue to grow. More importantly, meetings are playing a central role in the revenue and brand equations for corporations and associations.
While the events of ten years ago are interesting to reflect upon, the events of the last twelve months are equally interesting. Consolidation across hotel and technology suppliers continues, driving shifts in choice and putting increased pressure on meeting owners and planners. Equally, we see the rise of new players and independents who are leveraging technology to gain a competitive advantage in this increasingly consolidated environment. It makes for an interesting dynamic that is allowing us collectively to make forward strides against some long-term challenges in the industry, including live inventory for small and simple meetings, and increased opportunities for attendee engagement.
ISSA JOUANEH,
Senior Vice President and General Manager, American Express Meetings & Events
2019 GLOBAL MEETINGS & EVENTS FORECAST 5
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