AGRITECHNICA



Media ServiceDLG e.V., Eschborner Landstrasse 122, 60489 Frankfurt/Main, GermanyTel: +49(0)69/24788-410; Fax: -112; Email: m.conlong@; Web: Agritechnica 2019 international press conference press pack contents listKassel, Germany, 11 September 2019 – The full list of press releases and press articles prepared for this year’s Agritechnica preview press conference is presented below:Press release 1Structural conditions in the international agricultural sector in 2019The DLG’s CEO, Dr. Reinhard Grandke, reports on the current state of global agriculture in the build-up to Agritechnica 2019.Press release 2Agricultural Machinery Trends 2019Dr. Markus Demmel, from the Institute for Agricultural Engineering and Animal Husbandry at the Bavarian State Research Centre for Agriculture, who is Chairman of the Agritechnica Innovation Awards Committee, outlines current trends in agricultural machinery.Press release 3Agritechnica 2019 presents its innovative trade fair concept for exhibitors and visitorsOutline of press conference presentation by Marie Servais, Project Manager Agritechnica. Agritechnica remains a global agricultural technology platform with attractive exhibition offering, new topics and visitor services. "Global Farming – Local Responsibility" is Agritechnica 2019’s guiding theme and International Farmers' Day makes its debut.Press release 4Systems & Components 2019: Assisted Farming – Engineering Agriculture through Smart SolutionsThis B2B platform for the supply industry returns at Agritechnica 2019 with a focus on assistance systems for agricultural and other off-road machinery. The Future Lounge is back with an attractive specialist technical programme, and the new Systems & Components Engineers' Choice Trophy for innovation is launched this year.PresentationAgriculture in Europe: Business climate, trends in machinery and managementAgricultural machinery trend reports:T01 - Trends in tractorsArticle by Dr. Roger StirnimannSchool of Agricultural, Forest and Food Sciences (HAFL)Bern University of Applied SciencesT02 - Trends in soil cultivationArticle by Professor Dr. Joachim Brunotte and Professor Dr. Hans-Heinrich Vo?henrich, Institute of Agricultural Technology and Biosystems Engineering, Thünen Institute, Brunswick, GermanyT03 - Trends in seeding and cultivation technologyArticle by Professor Hans W. Griepentrog, University of Hohenheim, GermanyT05 - Trends in irrigation technologyArticle by Dr. Klaus Spohrer, University of Hohenheim, Institute of Agricultural EngineeringT06 - Trends in crop protection technology for arable farmingArticle by Harald Kramer, North Rhine-Westphalia Chamber of Agriculture (Crop Protection Service)T09 - Trends in potato technologyArticle by Dr. Rolf Peters, Visselh?vedeT10 - Trends in sugar beet harvesting technologyArticle by Dr. Klaus Ziegler, Association of Franconian Sugar Beet Growers, EibelstadtT11 - Trends in digital systems and ITArticle by Professor Dr. Matthias Schick, Strickhof, Divisional Management Animal Husbandry & Dairy Industry, Lindau (Switzerland), and Ferdinand Mersch, North Rhine-Westphalia Chamber of AgricultureTechnical articles predict future developments in off-road machinery componentsA list of articles published by the DLG that discuss the disruptive technologies, tools, components and systems that could contribute to optimising the functionality of modern agricultural and off-road machines.The following press releases are available for download on the website: Press release 5New app will help farmers plan their visit to Agritechnica 2019A functional and user-friendly app will help visitors to prepare for their visit to Agritechnica in November. They can search alphabetically for exhibitors, or browse product categories to find suppliers to visit. Integrated networking allows visitors to engage in dialogue with potential business partners before and during the trade fair.Press release 6Acre of Knowledge at Agritechnica provides a new area for information transferThe new “Acre of Knowledge” Special Feature debuts at Agritechnica 2019. A new information transfer initiative, it is aligned with the event’s 2019 theme "Global farming – local responsibility" and will allow companies and institutions to introduce their sustainable farming concepts and ideas.Press release 7Agritechnica special feature highlights products that promote sustainable crop productionThis year’s “Smart Future Farming – Protecting Yield and Nature” special feature is new at Agritechnica 2019. The initiative focuses on companies offering methods and technology that promote sustainable production, and once again this special feature is aligned with the overall theme at this year’s trade fair.Press release 8Agritechnica 2019 launches new focus on international farmingThursday at Agritechnica 2019 will feature France and the UK as part of its new International Farmers’ Day. Experts from both countries will explain how they tackle the business challenges they face, and local French and UK experience will help show how technical advances can be applied globally. There is free entry for visitors from France and the UK on 14th November.Press release 9Agritechnica 2019 to host Farming Simulator League tournamentDLG is an official partner of the Farming Simulator League’s second season, and a league tournament will take place during Agritechnica 2019. Computer games enthusiasts will compete for cash prizes and league points towards participating in the league finals next year.Press release 10New focus on agribusiness start-ups at Agritechnica 2019Agricultural technology start-ups have a fresh platform to present themselves with the introduction of the DLG-AgrifutureLab at Agritechnica 2019. This new initiative aims to become an international meeting point for start-ups involved in farming innovation.Press release 11Ag Machinery International 2019 conference will discuss the consequences of BrexitThis conference returns for 2019 to discuss key topics affecting countries with significant or potential demand for farm machinery. Thursday’s conference session “The European Union in the (post) Brexit era – challenges for farmers in Europe” has been aligned with International Farmers’ Day.Press release 12“Workshop LIVE” at Agritechnica 2019 will help showcase the role of agricultural techniciansYoung people will be exposed to career opportunities in the agricultural engineering sector at Workshop LIVE. Hourly presentations will show today’s agricultural technicians at work, and how computer diagnostics and predictive maintenance are now central to technical roles in agriculture.Press release 13Agricultural equipment dealers make the International Dealer and Service Provider Centre their Agritechnica 2019 meeting placeInternational Dealer and Service Provider Centre is supported by the DLG, the German Agricultural Dealers Association and the Association of European Machinery Dealers. It is the meeting place for the trade at Agritechnica 2019, and discussions at this year’s event are likely to include a focus on training issues within the service sector.Press release 14Used machinery market trends under the spotlight at Agritechnica 2019The Information Centre for the Used Machinery Trade at Agritechnica 2019 will help inform dealers about current trends in the sector. A programme of technical forums is planned in the Used Machinery Trade zone, while experts on site can help visitors with appraisal of used farm machinery values.Press release 15Technical programme at Agritechnica Young Farmers Day 2019 will highlight agricultural careers and entrepreneurial spiritThe farmers of the future will again converge on Agritechnica on 14th November for Young Farmers Day, which offers a comprehensive technical programme, networking opportunities and the legendary Young Farmers Party.Press release 16Technical articles predict future developments in off-road machinery componentsA list of articles published by the DLG that discuss the disruptive technologies, tools, components and systems that could contribute to optimising the functionality of modern agricultural and off-road machines.Press release 17Manufacturers and futurologists look 10 years ahead at the Systems & Components Future LoungeThe Future Lounge provides a valuable forum for looking ahead, as agricultural machinery manufacturers and experts in trend-spotting share their opinions. A diverse range of speakers have been chosen with the aim of disrupting traditional thinking about systems and components.Press release 18Campus & Career provides a platform for jobs, science and researchDLG and its partners will deliver an attractive programme with information about career opportunities in agriculture and agribusiness in the Campus & Career area, which provides a natural meeting point for Young DLG members and a point of focus for Young Farmers Day.Press release 19History of the DLGA comprehensive history of the DLG (Deutsche Landwirtschafts-Gesellschaft e.V.), which was established more than 130 years ago and plays a wide role in both German and global agriculture.Press release 20There’s an innovation for every farmer at Agritechnica 2019Agritechnica allows farmers to see and compare multiple innovations in one place, which is vital given that the rate of farming innovation is quicker than ever before. More innovations are launched at Agritechnica than at any other exhibition.Press release 21International engineers’ conference will once again take place prior to AgritechnicaThe LAND.TECHNIK–AgEng 2019 conference will takes place on 8th/9th November. Organised by the respected Association of German Engineers, it is expected to attract more than 1,100 experts from all agricultural engineering specialisms.Press release 22Agritechnica 2019 offers a world of exhibitors through its national pavilion programmeA record 37 national pavilions have been booked for Agritechnica 2019. Press release 23Agritechnica has been previewed around the worldDLG representatives promoted Agritechnica at 26 events in 17 nations worldwide in 2019. Attending overseas events is considered vital as about 25 percent of the event’s visitors now come from outside Germany.Press release 24Clear iconography and optimised product and branding groupings make navigating Agritechnica easy for visitorsWith so many innovations on show, it is important that visitors can find what they are looking for when they attend Agritechnica 2019. Logical and relevant product sectors are used to optimise the Agritechnica experience. French language signage has been introduced for 2019 to mark the participation of France in International Farmers’ Day. Precision Farming grows in pavilion 11Press release 25Agritechnica’s warm welcome for international visitorsA dedicated lounge will again offer an oasis of relaxation for international visitors during Agritechnica 2019, with complimentary refreshments and a comfortable seating area providing a welcome break from the show, as well as offering business services and networking opportunities.Press release 26Essential information for visitors to Agritechnica 2019This year’s trade fair takes place at Hanover Exhibition Grounds from November 10th to 16th, with single day ticket prices for 2019 starting at 22 euros. A discounted Agritechnica travel card is again available for public transport in the Hanover area.Press release 27DLG brings its extensive range of products to Agritechnica 2019The DLG stand at Agritechnica 2019 will include insights into the society’s current specialist test work, including the DLG certification of Sustainable Agriculture, the DLG PowerMix – the industry-leading tractors efficiency test and projects underway at the DLG International Plant Production Centre.NB: Agritechnica 2019 takes place at Hanover’s Exhibition Grounds from the 10th to 16th November (with special preview days on 10th and 11th November). More than 2,800 exhibitors from all over the world have registered to take part. More information for international visitors considering a visit to can be found online at: Media contact:Malene ConlongTel: +49 69 24788237Email: m.conlong@ ................
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