Chapter 9—Product Concepts
Relationship marketing involves ongoing interaction between the service provider and the customer. PTS: 1 REF: 166 OBJ: 11-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Customer. 75. One of the main responsibilities of sport marketers is to keep their loyal customers as heavy users and escalate lower-level users into loyal customers. ................
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