MEDIA KIT - Information Today
19
MEDIA KIT
These are the tools you need to effectively market your library products and services.
Reach your best customers and prospects, cultivate new business partners, build brand and product awareness, and sell more goods and services.
? Print ? Online ? White Paper Sponsorships ? Live Streaming Webcasts ? Enewsletters ? Library Conferences
REACH OUT TO THE LIBRARY AND INFO PRO MARKET
FROM THE DIRECTOR OF SALES
I'm pleased to present you with our 2019 Library Media Kit. Inside you will find a broad array of print and online marketing tools all designed to help you and your organization reach your best customers and prospects, cultivate new business partners, build brand and product awareness, and move more goods and services.
When it comes to libraries and the communities they serve, we've got you covered.
Our publications, Computers in Libraries, Information Today, and Online Searcher, offer you the easiest and possibly the very best opportunity to connect with public, academic, special, and government librarians, information professionals, online researchers, industry consultants, content managers, and business and publishing executives.
When it comes to the tools you need to deliver your message, you can't do better.
We offer print and online advertising in our publications and on our websites, white paper sponsorships, live streaming webcasts, specialized business and librarydriven enewsletters, and the opportunity to display your products and discuss your services in front of our library conference attendees throughout the year.
The products, technologies, and services we cover are virtually endless and the ones your customers and prospects specify, budget for, and purchase on a regular basis.
Here are just a few of the products, technologies, and services we've covered in Computers in
Libraries, Information Today, and Online Searcher:
? 3D printers ? authentication solutions ? automation systems ? cloud-based IT and information
storage systems ? digital collections ? digital storage equipment ? discovery systems ? document delivery systems ? document imaging systems ? ebooks ? handheld and mobile systems ? library automation systems ? makerspace equipment ? OPAC systems ? podcasting equipment ? streaming media ? web-scale management systems
As you look through this media kit, please do so with an eye for the many marketing opportunities available to you and feel free to contact me and move the conversation forward.
All the best for a prosperous and rewarding 2019.
Lauri Weiss-Rimler
Advertising/Exhibits Sales Director
2 | COMBINED MEDIA KIT 2019
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REACH OUT TO THE LIBRARY AND INFO PRO MARKET
REACH KEY LIBRARIANS
and other influential professionals ready to recommend, specify, and purchase your products and services.
Information Today, Inc. (ITI)'s prime audience includes paid subscribers, readers, and users of our respected publications, enewsletters, blogs, and databases. They attend and participate in ITI-sponsored conferences and webinars. They buy our books and directories, as well as research services and reports.
They are frontline professionals with the influence and the budgets to purchase everything from databases, ejournals, and ebook collections to subscription systems, information platforms, discovery systems, and more.
>Online: Live-streaming webinars, enewsletter sponsorships (dedicated and out with the news), and digital advertising (banners, eblasting, and more)
>ITI-hosted conferences and sponsorships: Computers in Libraries and Internet Librarian
>Corporate article reprints and PDFs, mail list rentals, and more
They work at public, academic, special (corporate, government,
legal, medical, association-affiliated), and STM libraries and
schools. They are information professionals, researchers,
consultants, publishing executives, web and content managers,
acquisition specialists, and business managers.
Let ITI help you attain your marketing objectives and maintain your presence and position in the library market.
Build and sustain brand awareness, generate qualified leads, and grow revenues with these proven marketing programs ...
Please contact Lauri Weiss-Rimler, Advertising/Exhibits Sales Director, for complete lead-generation, branding, and revenue-building opportunities.
>Print: Advertise your products and services in Computers in Libraries, Information Today, and Online Searcher magazines. Premium positioning is available. Place a white paper, case study, or advertorial.
Call 908-219-0088 or email lwrimler@.
3 | COMBINED MEDIA KIT 2019
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MIXYOUR MESSAGE
With the publications librarians and info pros love to read
Information Today
The Newspaper for Users and Producers of Digital InformationServices Brandi Scardilli, Editor
Information Today (IT) is published nine times a year and keeps information professionals in the know about news and industry trends that shape our world. IT offers hardhitting features that provide insight and analysis into the world of information technology, while delivering updates about the latest innovative services and products. IT tackles the news from all angles to make sure its readers are kept informed on all fronts.
Computers in Libraries
Complete Coverage of Library Information Technology Dick Kaser,Executive Editor
Computers in Libraries (CIL) is published 10 times a year and serves as a showcase and forum for library tech professionals to share their success stories. The magazine's focus is on practical applications of technology in public, academic, corporate, special, and school libraries.
CIL is the librarian's only independent, peer-to-peer resource on library systems. It's all tech, all the time.
Be a part of the CIL community by joining us at CIL '19, Internet Librarian, and Internet Librarian International.
Online Searcher
Information Discovery,Technology, Strategies
Marydee Ojala,Editor-in-Chief
Online Searcher is published six times a year. It is the definitive voice for information professionals engaged with the online search world. It provides information and insights on managing online research projects, conducting successful searches, evaluating new technologies, assessing the value of new resources, strategizing to provide excellence in information services, warnings of potential pitfalls, and delivering data in multiple media and formats. Written by experts in the field, Online Searcher provides practical, down-to-earth considerations for those searching on the web and in subscription databases. It also covers best practices for creating websites, finding open source and open access solutions, and publicizing library resources.
Combined Reach (%)
n Academic Libraries n Government Libraries n Public Libraries n Special Libraries n Industry/Info Pros n Other
A -- Information Today B -- Computers in Libraries C -- Online Searcher
The combined reach of all three publications is > 14% Information Professionals > 27% Academic Librarians > 24% Special Librarians > 10% Government Librarians > 21% Public Librarians > 4% Other
4 | COMBINED MEDIA KIT 2019
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RATES AND SPECS [PLEASE INQUIRE ABOUT DISCOUNT PACKAGES FOR MULTI BUYS]
Information Today 2019
Prices quoted as four-color rates.
SIZE
DIMENSIONS
Full-Tab Spread
19"w x 11-3/4"d
Full-Tab Page
9-1/2" x 11-3/4"
Half Horizontal
8-1/2" x 5-1/4"
1x
$5,380 $2,690 $2,090
Bleeds*--add 1/4 inch to trim size all around for bleed
*Bleeds are available for Full Page and Full-Page Spread sizes only.
FULL PAGE
Bleed Size Trim Size Live Copy
10"w x 12-1/4"d 9-1/2" x 11-3/4" 9" x 11 1/4"
CLOSINGDATES: January/February March April May June July/August September October Nov/Dec
SPACE RESERVATIONS
11/19/18 1/21/19 2/18/19 3/20/19 4/18/19 5/20/19 7/22/19 8/20/19 9/19/19
AD MATERIALS DUE
12/11/18 2/12/19 3/12/19 4/11/19 5/13/19 6/11/19 8/13/19 9/11/19
10/11/19
Computers in Libraries 2019
Prices quoted as four-color rates.
SIZE
DIMENSIONS
Full-Page Spread
15-1/2"w x 10"d
Full Page
7" x 10"
Half Horizontal
7" x 5"
1x
$5,890 $2,990 $2,390
Bleeds*--add 1/4 inch to trim size all around for bleed
*Bleeds are available for Full Page and Full-Page Spread sizes only.
FULL PAGE
Bleed Size Trim Size Live Copy
8-7/8"w x 11-1/2"d 8-3/8" x 11" 7-7/8" x 10-1/2"
5 | COMBINED MEDIA KIT 2019
CLOSINGDATES: January/February March April May June July/August September October November December
SPACE RESERVATIONS
11/20/18 1/23/19 2/21/19 3/26/19 4/23/19 5/24/19 7/24/19 8/23/19 9/25/19 10/23/19
AD MATERIALS DUE
12/7/18 2/6/19 3/7/19 4/9/19 5/8/19 6/7/19 8/7/19 9/9/19
10/9/19 11/6/19
INFORMATION TODAY ? COMPUTERS IN LIBRARIES ? ONLINE SEARCHER
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RATES AND SPECS [PLEASE INQUIRE ABOUT DISCOUNT PACKAGES FOR MULTI BUYS]
OnlineSearcher 2019
Prices quoted as four-color rates.
SIZE
DIMENSIONS
Full-Page Spread
15-5/8"w x 10"d
Full Page
7-1/4" x 10"
Half Horizontal
7" x 4-1/2"
1x
$5,780 $2,890 $2,290
Bleeds*--add 1/4 inch to trim size all around for bleed
*Bleeds are available for Full Page and Full-Page Spread sizes only.
FULL PAGE
Bleed Size Trim Size Live Copy
9"w x 11-1/4"d 8-1/2" x 11" 8" x 10-1/2"
SPACE
CLOSINGDATES: RESERVATIONS Jan/Feb11/12/18 March/April1/23/19 May/June 3/26/19 July/August5/24/19 Sep/Oct7/25/19 Nov/Dec 9/25/19
AD MATERIALS DUE
11/27/18 2/4/19 4/5/19 6/5/19 8/6/19
10/7/19
Advertising Regulations > A 15% commission is paid to recognized agencies. > A dvertisers using multi-buy rates will be billed for short-rate adjustments if contracted
space is not used within 1 year of first insertion. > A ll advertising is subject to the publisher's approval, and every advertisement is published
with the understanding that the agency and advertiser indemnify and hold harmless the publisher from any loss, claims, or suits arising out of publication of their advertisement.
Cancellations > C ancellations must be made in writing 30 business days prior to material deadlines.
Cover and premium positions are noncancelable.
For more information, contact:
Lauri Weiss-Rimler ? Advertising/Exhibits Sales Director ? (908) 219-0088 ? lwrimler@
Premium for Covers > $550
Special Positions > A 20% premium.
6 | COMBINED MEDIA KIT 2019
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INFORMATION TODAY EDITORIAL TOPICS 2019
Each issue of Information Today provides lead stories that analyze current events affecting info pros. Contact editor Brandi Scardilli (bscardilli@) to propose a news story. Recent featured topics have included the following:
Copyright: > Creative Commons Licenses > Copyright Clearance Center > Linking to Photos Via Social Media
Digital and the Web: > Repositories of Specialized Information > Digital Preservation > Access to Research and Data > Cybersecurity > Social Media > Privacy > Misinformation
Education: > Digital Literacy > STEAM Learning in Libraries > Open Educational Resources (OERs) > Data Science Courses > iSchools
Government and the Law: > Library Funding > Presidential Activities > Government Data > Supreme Court > PACER > LibGuides on the President > Library of Congress > European Union's GDPR > Campaign Financing
Library Resources: > Fandom and Popular Culture
> Climbing the Library Management Ladder > Collaboration and Partnerships > Comic Book Collection Development > Streaming Video > Libraries = Education Strategy > Patron Relationship Management
Organizations and Advocacy Groups: > American Library Association (ALA) > Special Libraries Association (SLA) > International Federation of Library Associations and Institutions (IFLA) > Association for Information Science and Technology (ASIS&T) > IMLS (Institute of Museum and Library Services) > National Federation of Advanced Information Services (NFAIS) > Public Library Association (PLA) > Pew Research Center
Scholarly and Trade Publishing: > STM Association > Open Access > Rise of Audiobooks
Please Note: In addition to ITI-hosted conferences such as Computers in Libraries and Internet Librarian, our library publications are distributed at other notable industry events such as ALA, SLA, AIIP, PLA, AALL, ACRL, and others. Ask Lauri Weiss-Rimler for a current list.
In Every Issue: > Book Review > Product News > Conference Report > International Report > Upcoming Conferences (domestic/international) > Legal Issues > Database Review
Contact Lauri Weiss-Rimler ? Advertising/Exhibits Sales Director ? (908) 219-0088 ? lwrimler@
7 | COMBINED MEDIA KIT 2019
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COMPUTERS IN LIBRARIES EDITORIAL CALENDAR 2019
Libraries United By Technology
Jan/Feb March April May June
Emerging Technology > Drones and Robots in Libraries > VR, AR, and AI & Machine Learning > Internet of Things (IoT) > Conference preview: Computers in Libraries '19*
Inside IT > Evaluating OPACs, ILSs, and Library Platforms > RFID and Self-Check-Out Systems > Kiosks, Scanners, and Makerspace Equipment > ITI Bonus conference distribution: Computers in Libraries `19*
Access & Accessibility >User Authentication >Supporting Remote & Mobile Users >Building Websites for Accessibility
Open Access, Open Data >Managing Print Plus Electronic Collections >Tracking the Library's Own Digital Assets > Enhancing the User Experience
Digitization & Discovery > Curation and Digitization of Special Collections > Metadata, Linked Data, and Discovery Tools > Search
Jul/Aug September
DIY (Do It Yourself) vs. Off-the-Shelf > Projects Involving Existing Systems > Using APIs to Deliver Better Services > Digital Asset Management
All Things Social >Crowdsourcing and Collaboration > Tagging, Ratings, Blogs, and Tweets > Revisiting Your Facebook Strategy > ITI Conference preview: Internet Librarian '19*
October
Digital Experience
> Evaluating Discovery Services
> Usability Testing, Journey Mapping
> Assessing User Engagement and User Experience
> Bonus conference distribution: Internet Librarian
and Internet Librarian International
November
Security, Privacy, & Digital Literacy > Cybersecurity Best Practices > Teaching Patrons About Risk Management > How to Thwart a Cyberattack >Bonus conference distribution: KMWorld, Enterprise
Search and Discovery, Taxonomy Boot Camp, and Text Analytics Forum*
December
Digital Media > Building Special Collections > Curating Streaming Media > Producing Digital Media Assets
Editorial content focuses on vertical markets: > Public Libraries > Academic Libraries > R esearch & Special Libraries > Government Libraries > Archives & Museums
In every issue: > L ibrary Platforms and ILS Systems > Ebooks, E-Resources, & Ecollections > Digital Resources, Web Tools, & Mobile Solutions
*Please Note: In addition to ITI-hosted conferences, our library publications are distributed at other notable industry events such as ALA, SLA, AIIP, PLA, AALL, ACRL, and others. Ask Lauri Weiss-Rimler for a current list.
Contact Lauri Weiss-Rimler ? Advertising/Exhibits Sales Director ? (908) 219-0088 ? lwrimler@
8 | COMBINED MEDIA KIT 2019
INFORMATION TODAY ? COMPUTERS IN LIBRARIES ? ONLINE SEARCHER
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