Chapter 1—An Overview of Marketing

16. A company that sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has a(n) _____ orientation. a. marketplace b. sales c. market d. exchange e. production ANS: E PTS: 1 REF: 4-5 OBJ: 01-2 TYPE: Def ................
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