Strategic Management Syllabus F93



Strategic Management

BA 491

Third Individual Assignment: Business-Level Strategy

Generic Strategy

1. Does your company try to achieve competitive advantage through differentiation or low cost?

a. If your company's strategy involves differentiation, specify the attribute(s) that differentiates its products (e.g., prestige or brand image, technology, innovation, product features, customer service, or dealer network).

2. What is your company's market scope? Does it concentrate on a narrowly defined niche (i.e., focus strategy) or does it pursue a broad market?

a. If your company's market scope is focused, specify its narrowly defined mix of customers and products (i.e., its market segment).

Grand Strategy (see handout)

1. What are your company’s current grand strategies?

a. If your company is pursuing several grand strategies at the current time, which one(s) take priority? If possible, provide a sense of the ranking and time frame for each grand strategy.

Strategic Issues

1. Based on the preceding internal and external analyses, assess how well your company's current strategy is working. In what ways is it working well? In what ways is it working poorly?

a. Based on the internal analysis, identify any current performance problems.

b. Comparing the company’s current strategy with the external analysis, identify the ways in which this strategy helps or hinders the company in addressing the strong forces in its industry.

2. Also drawing from the preceding analyses, identify the threats and opportunities that are relevant to the company's future. Assuming the company continues its current strategy, what environmental trends or changes may affect the future success of this strategy?

3. Summarize the major strategic issues that are facing the company.

Strategic Options

1. What are the viable strategic options for your company? What alternative strategies are feasible? What are the advantages and disadvantages of these alternative strategies?

Strategic Recommendation

1. What are your strategic recommendations for the company? (Your recommendation may or may not involve a change in its current strategy. If you recommend a change, describe the new strategy and explain your reasons for proposing this direction. If you don't recommend a change, explain your reasons for recommending a continuation of the company's current strategy.)

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