The Printer’s Guide to Profitability - InkSoft

The Printer's Guide to Profitability

An InkSoft Guide With special thanks to Marshall Atkinson

The Printer's Guide to Profitability

Some thoughts and guidance on increasing revenue and reducing costs, brought to you by the team at InkSoft.

We help printers grow their businesses, from online sales to order management and getting paid on time. Learn more at

Copyright ? 2017 InkSoft We'll spare you the legal jargon--just please don't copy or reproduce any part

of this document without written permission from us. Thanks!

In any business, the profit equation is simple: You bring in more revenue, and/or you reduce your costs.

Beyond this, there is no single formula to making more money. What there is, however, is a host of tried and true techniques that print shops have experimented with over the past few decades. In this guide, we've compiled some of the top advice and discovery questions to help you take a closer look at your business.

This guide is for retail printers, contract printers, and those who are selling (or want to sell) printed goods online. Growing your business isn't easy. But when you have the right mentality, techniques, and tools, success is within reach.

Contents

It's Time to Change the Way You Think About Profit

1

You Can't Manage What You Don't Measure

2

Focus on Profit Margin

4

Cash Is King

5

Pricing for Profit

7

Developing a Pricing Strategy

9

Communicating Pricing to the Customer

14

Cutting Costs

18

Communication

19

Training

20

Organization

21

Reducing Your Monthly Costs

22

PART 1

It's Time to Change the Way You Think About Profit

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