The Printer’s Guide to Profitability - InkSoft
The Printer's Guide to Profitability
An InkSoft Guide With special thanks to Marshall Atkinson
The Printer's Guide to Profitability
Some thoughts and guidance on increasing revenue and reducing costs, brought to you by the team at InkSoft.
We help printers grow their businesses, from online sales to order management and getting paid on time. Learn more at
Copyright ? 2017 InkSoft We'll spare you the legal jargon--just please don't copy or reproduce any part
of this document without written permission from us. Thanks!
In any business, the profit equation is simple: You bring in more revenue, and/or you reduce your costs.
Beyond this, there is no single formula to making more money. What there is, however, is a host of tried and true techniques that print shops have experimented with over the past few decades. In this guide, we've compiled some of the top advice and discovery questions to help you take a closer look at your business.
This guide is for retail printers, contract printers, and those who are selling (or want to sell) printed goods online. Growing your business isn't easy. But when you have the right mentality, techniques, and tools, success is within reach.
Contents
It's Time to Change the Way You Think About Profit
1
You Can't Manage What You Don't Measure
2
Focus on Profit Margin
4
Cash Is King
5
Pricing for Profit
7
Developing a Pricing Strategy
9
Communicating Pricing to the Customer
14
Cutting Costs
18
Communication
19
Training
20
Organization
21
Reducing Your Monthly Costs
22
PART 1
It's Time to Change the Way You Think About Profit
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