The Evolution of Customer Relationship Management System
CRM SYSTEM Customer Relationship Management in the literature of the subject is considered as a strategy [10], process [11], philosophy [12], skill [13] or system[14]. Thus, the essence of CRM was well-defined by Greenberg[15]: „CRM (…) is not only technology. It is a strategy and/or a set of business processes. A methodology. It is all of the above or whichever you choose”. CRM may be defined as the … ................
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