PDF Introduction to Qualitative Research Methods
INTRODUCTION TO QUALITATIVE RESEARCH
METHODS
Bridget Young, PhD, University of Liverpool Darko Hren, PhD, University od Split
What is qualitative research?
? A broad approach encompassing many research methods
? Systematic collection, organization and interpretation of textual information (also images/video)
? Inductive approach to generating novel insights into phenomena that are difficult to quantify
? Not a single thing:
? Techniques for data collection and analysis ? Wide framework for conducting research
? Big Q and small q
What can qualitative methods achieve?
? Generate comprehensive description of processes, mechanisms, or settings
? Characterize participant perspectives and experiences
What are the products of qualitative research?
? Recurrent themes or hypotheses ? Survey instrument measures ? Taxonomies ? Conceptual models (or theories)
Fundamentals of qualitative research: Meaning, not numbers
? Capturing some aspect of social or psychological life
? Putting an organizing framework on the messiness of real life (Braun & Clarke, 2013)
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