GOOGLE ANALYTICS CHEAT SHEET

[Pages:1]GOOGLE ANALYTICS CHEAT SHEET

Google Analytics is a powerful tool with a plethora of features. Use this handy cheat sheet to make the most of Google Analytics

and find the insights that are most important to you.

PROFILES

50 You can have up to

profiles per account.

Profiles create unique sets of data.

Maintain one unfiltered profile so you can see the di erence that certain data filters make.

Goals track predetermined successes

20 You can assign up to

goals to each profile

GOALS

A goal can track the pages viewed, events, URL destination, or time on site

You can only count one conversion per visit for each goal

TRAFFIC ATTRIBUTION

When no source is available, direct tra c

is credited.

REPORTS

In cases of repeat visits, Google credits the last non-direct source if the visitor makes a direct visit

Real-time reports show pageviews by second

and minute over the last

30 minutes

IMAGE

Flat table reports display a simple table

with all data

You can apply up to 4 segments per report to

analyze visits that meet specific criteria

Explorer reports display data tables linked via clickable rows

Search

70 60 50 40 30 20 10

0

25% 100%

75% 50%

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45%

NOTIFICATIONS

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Dimensions are categorical variables such as:

Source

Landing page

Screen resolution

Browser

Device

Page

Custom type

Region

Metrics are quantifiable variables measured in relation to categories. Metrics include:

Visits

Visitors

Sessions

Session duration

Pageviews

Exits

Bounce rate

Conversions

Total events

ANCHORS

^ Starts the line $ Ends the line

SHORTHAND CHARACTERS

\s white space character \S non-white space character \d -or- [0-9] digit character

\D non-digit character \w -or- [A-Z a-z 0-9] word \W non-word

RANGES

(a|b) case sensitive a or b [abc] Range inclusive of a, b, or c [^abc] Negative range, NOT a, b, or c [A-Z] Uppercase letter range [a-z] Lowercase letter range [0-7] Digit range

QUANTIFIERS

Greedy: Captures as much text as possible $*Ax Zero or more + One or more ? Zero or one

Lazy: captures the smallest possible piece of text

*? Zero or more +? One or more ?? Zero or one

Other quantifiers: {X} Exactly X {X,} X or more {X, Y} Between X and Y

TIPS

what is my IP

Search "what is my IP" on devices you use often and exclude these from your tra c using a view-level filter so you don't analyze your own tra c or

that from employees.

Check your data sampling date. If you have more than

500K sessions, Google provides analytics on only a

percentage of them.

Use a multi-channel funnels report for true last click data that does not attribute direct visitors

to a previous referral source.

Sources:

c-08884ace-991f-cc7050be6107%7C33eb3fc8-ce2e-466e-b0f8-482121ada27a

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