CNN Indo e.ac.id



DAFTAR PUSTAKAAaker, David A., (2015), Aaker on Branding: 20 Prinsip Esensial Mengelola dan Mengembangkan Brand, Jakarta: PT Gramedia Pustaka Utama.Bernd Schmitt (2010), Experience Marketing: Concepts, Frameworks and Consumer Insights, Vol. 5, No. 2 pp 55–112.Brakus, J. Josko, Bernd h. Schmitt, dan Lia Zaranotello (2009), Brand Experience: What Is It ? How Is It Measured ? Does It Affect Loyalty ? Journal of Marketing 73, no. 3, pp. 52-68.Childers, Terry L dan Jass, Jeffrey (2002), All Dressed Up With Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory. Lawrence Erlbaum Associates, Inc, pp 93 – 106Cooper, Donald R. dan Pamela S. Schindler (2017), Business Research Methods, New York: McGraw-HilCNN Indo, Kronologi Dugaan Bahan Kedaluwarsa Marugame Udon & Pizza Hut. Di akses 19 Juni 2019, , Jaishankar, Mark J. Arnold, dan Anne Sharp (2005), Exploring Consumer Perceptions of Visual Distinctiveness Dovtoral dissertation, ANZMAC, The University of Western Australia, pp. 22-28.Google, Logo Pizza Hut, di akses 18 Juni 2019, , Gambar Dan Carney dan Frank Carney, di akses 22 Juni 2019 , Imam (2016), Aplikasi Analisis Multivariete: dengan program IBM SPSS 23, Edisi ke-8e. Semarang: Badan Penerbit Universitas Diponogoro.Halim, Diah D. et al (2014), Pengaruh Brand Identity Terhadap Timbulnya Brand Preference dan Repurchase Intention Pada Merek Toyota, Jurnal Manajemen Pemasaran Petra Vol. 2, No. 1Jin, Paul Naehyun dan Huffman, Lynn (2012), Impact of Restaurant Experience on Brand Image and Customer Loyalty: Moderating Role of Dining Motivation Journal of Travel & Tourism Marketing 29:6, pp.532-551Ju, Illyung (2013), Brand Distinctiveness vs Brand Diffrentiation: A Consumer Perspective, A Thesis Presented To The Graduate School Of The University of Florida In Partial Fulfillment of The Requirements For The Degree of Master of Advertising, pp. 1-62.Kotller, Philip dan Kevin Lane Keller (2016), Manajemen Pemasaran, Edisi 13, Jakarta : Erlangga.Lichtle, Marie, Ferrandi Jean Marc. et al (2014), ‘The influence of ambient factors in retail stores: The compared effects of perceived colors and store’, international conference information system, di akses 10 Mei 2019Logopedia, Pizza Hut Logopedia, di akses, 18 Juni 2019, , Naomi dan Johnson, J. Eric (2002), When Webpages Influence Choice: Effect of Visual Primes on Experts and Novices, Journal of Consumer Research Vol. 29, pp. 235-245.Maskot, di akses 13 Maret 2019Pizza Hut, Restoran Pizza Hut, di akses 7 Mei 2019, Hut, Tentang Pizza Hut, di akses 7 Mei 2019, Hut, Menu Pizza Hut, di akses 19 Juni 2019, Hut, Sejarah Pizza Hut, di akses 19 Juni 2019, Hut, Lokasi Pizza Hut, di akses 22 Juni 2019, Hut Delivery, Tentang Pizza Hut Delivery, di akses 19 Juni 2019 , Freddy (2004), The Power of Brands, Jakarta: PT Gramedia.Romaniuk, Jenni, Byron Sharp, dan Andrew Ehrenberg (2007), Evidence concerning the importance of perceived brand differentiation, Australian Marketing Journal (AMJ) Vol. 15, no. 2, pp. 42-54.Schiffman, L.G., dan Kanuk, L.L.(2007). Consumer Behavior (Vol. 9th Edition). Pearson.Stockburger-Sauer, Nicola, S. Ratneshwar, dan Sankar Sen (2012), Drivers of Consumer-Brand Identification. International Journal of Research in Marketing 29, no. 4, pp.206-418.Sahin, Azize, Cemal Zehir, dan Hakan Kitabei (2011), The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands. Vol. 24, pp. 1288-1301.Semuel Hatane dan Reynaldi S (2018), Brand Experience, Brand Commitment dan Brand Loyalty Pengguna Apple Iphone di Surabaya. Jurnal Manajemen Pemasaran, Vol. 12, No. 2.Sugiyono (2015), Metode Penelitian Kuantitatif Kualitatif R&B. Bandung: Alfabeta.Susanty, Aries dan Tresnaningrum, Aprilia (2018), Effect of Value Congruence, Brand Distinctiveness, Brand Social, Brand Warmth, and Memorable Brand Experience on Customer-Brand Identification and Brand Loyalty (Case Study: Brand of ACER Laptop). Program study of Industrial Engineering, Faculty of Engineering, Diponegoro University, Semarang – Indonesia.Tempo, Ada Apa Dengan Pizza Hut. Diakses 19 Juni 2019, Brand Index Fase 2 2018, di akses 7 Mei 2019, , husein (2014), Factors Affecting Customer’s Satisfaction on Low Cost Carrier Flight. Jurnal Manajemen Transportasi & Logistik Vol. 01 No. 02 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download