Chapter 9—Product Concepts
36. Procter and Gamble (P&G) manufactures Dawn dishwashing liquid. The addition of Dawn Direct Foam dishwashing liquid is a way that P&G can expand the brand’s: a. line width b. breadth mix c. mix width d. line depth e. mix depth ANS: D. Product line depth is the number of product items in a product line. PTS: 1 REF: 133 OBJ: 09-3 TYPE: App ................
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