Marketing Research - Pondicherry University
Marketing Research 2 Objectives 2 Overview 3 Definition of Marketing Research 5 A Classification of Marketing Research The Pr6 The Marketing Research Process 8 Step 1: Problem Definition 8 Step 2: Development of an Approach to the Problem 8 Step 3: Research Design Formulation 9 Step 4: Fieldwork or Data Collection 9 ................
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