Defining the Marketing Research Problem and Developing an ...
Defining the Marketing Research Problem and Developing an Approach
MKTG 3350: MARKETING RESEARCH
Yacheng Sun Leeds School of Business
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Sales is low in Northeast
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Why Northeast? When did it start becoming low? Was it ever high?
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? Marketing Problem vs. Research Question
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Decision Problem: Develop a new package
Research Question: Evaluate alternative package designs
Black: sexy, bad boy & bad girl image Blue and purple: fun, pure, healthy
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