Programme - University of Agriculture, Peshawar



INSTITUTE OF BUSINESS AND MANAGEMENT SCIENCESTHE UNIVERSITY OF AGRICULTURE PESHAWARProgramme : BBA (Hons) – I Course Name : Introduction to BusinessCourse Code : BBA-301Credit Hours : 03Total Weeks : 16Total Hours : 48Course ObjectivesCommerce is a fast moving subject. The persons who are engaged in business and those who are to enter in this profession must acquaint themselves with the fundamentals and new developments of business organization and Management. Introduction to business is especially designed for the students of business administration to equip them with the fundamental knowledge of business and its essentials.Week 1:Introduction to BusinessDefinition of BusinessCharacteristics of businessImportance & Scope of businessObjectives of businessQualities of a successful businessmanFunctions of a Modern BusinessWeek 2:Problems of BusinessSelection of business, Demand for the product, Size of business unitProvision of Capital, Location, Selection of physical facilitiesPlan layout, Selection of Staff, Office equipment, Fulfillment of legal requirementWeek 3:The Economic Setting of BusinessMicro Economic Environment Macro Economic Environment Economic SystemEconomic GlobalizationWeek 4: Forms of Business OrganizationSole proprietorshipDefinitionAdvantages & disadvantages of sole proprietorshipWeek 5:Partnership DefinitionSalient Features of PartnershipMerits and demerits of Partnership, Partnership Deed Types of Partners Week 6:Joint stock companyJoint stock company and its features Classification of companies Advantages and disadvantages of a companyDifference between Joint Stock Company and PartnershipWeek 7: The Management of BusinessDefinition of ManagementFunctions of ManagementWeek 8: Human Resource Management DefinitionObjectives of HRMThe process of Selection Week 9: Business Accounting Meaning of AccountingBranches of AccountingFunctions of AccountingAccounting CycleWeek 10:Business FinanceThe Concept of Business Finance Financial Needs of BusinessTypes of Business Finance – An Overview Week 11:Marketing In BusinessDefinition of MarketingEvolution of MarketingClassification of MarketsWeek 12: Function of MarketingMarketing Mix-Product.-Price-Placement.-PromotionWeek 13: AdvertisingDefinitionBenefits of AdvertisingMedia of AdvertisingWeek 14: InsuranceDefinitionAdvantages of InsurancePrinciples of InsuranceWeek 15:Types of Insurance Life InsuranceFire InsuranceMarine Insurance Week 16: Warehousing DefinitionImportance Functions Kinds of Warehouses Recommended Books:INTRODUCTION TO BUSINESS, by Prof. Fazli Wahid, IBMS/CS Agricultural University Peshawar.INTRODUCTION TO BUSINESS by Brown/ PeterlodA PRACTICAL TO BUSINESS by Koonts and FlumsFundamentals Of Business By Askan ZaidiReference Books:Introduction to Business by M. Saeed NasirFinancial Management by I. M. Padeymanagement a functional approach by Joseph M. PuttiHuman Resource and Personnel Mgmt by William B Werthe, Jr. Keith DavisPrinciples of Accounting by M.A Ghani ................
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