Spots n Dots



Spots N Dots

The Daily News Of TV Sales

March 24, 2016

AMERICAN BINGE WATCHING GROWS TO 70%

DELOITTE: 31% IN U.S. BINGE WEEKLY

Has America become a marathon nation when it comes to video content consumption? New research by Deloitte finds that 70% of U.S. consumers now binge watch an average of five episodes at a time, and almost one-third (31%) binge on a weekly basis. In addition to binge watching, Deloitte’s 10th annual Digital Democracy Survey finds that nearly half (46%) of Americans now subscribe to streaming video services, with Millennials aged 14-25 spending more time streaming video content than watching live television.

According to the survey results, more than half of all consumers, and three-quarters of Millennials, watch movies and TV shows via streaming on at least a monthly basis. Millennials aged 26-32 who currently pay for streaming video have an average of three subscriptions. And Millennials aged 14-25 value their streaming video subscriptions more than pay-TV subscriptions.

It’s not just the young demos who are embracing streaming video. Over one-third of the baby boomers aged 50-68 (35%) who binge watch TV do so once a week, and average four episodes per sitting. Over half (53%) of U.S. consumers who binge watch choose television dramas.

For all ages, the percentage of streaming subscribers who ranked the service among their top three most valued subscriptions has tripled in the last three years—61% today, up from a mere 17% in 2012.

"The proliferation of online content shows no signs of slowing down and the consumer appetite to consume content is equally voracious," said Gerald Belson, vice chairman and U.S media and entertainment sector leader, Deloitte Consulting LLP. He says the survey data indicates that consumers are more willing than ever to invest in streaming services so they can watch whenever, wherever and on whatever device they choose.

Changing viewing habits are also changing how advertising sources influence purchase decisions. Deloitte found that nearly three in four Millennials aged 19-32 say they are more influenced in their buying decisions by social media recommendations than TV ads. Of Millennials aged 19-25, 71% indicated that their buying decisions are influenced by online reviews from people they do not know, which is higher than the number who say they are influenced by TV ads. That highlights the challenge for TV campaigns to incorporate social media elements for multi-screen impact.

Millennials are still watching TV, but Deloitte says they admit to engaging in an average of four additional activities while watching TV—primarily surfing the Internet, using social networks and text messaging. 33% of all consumers typically browse the web while watching TV.

ADVERTISER NEWS

After all carmakers agreed to make automatic emergency braking standard equipment on all models by 2022, Toyota announced it will have the feature available on the vast majority of its models by late next year. The Lexus Safety System+ and Toyota Safety Sense packages which also include lane departure warnings and automatic high beams will be standard on 25 models of the two brands……Mattress Firm comp store sales were up just 0.7% in the quarter that ended on 2/2, but as the company was on an expansion binge last year, total sales were up 3.4% to $618.6 million. And these results do not include numbers for Sleepy’s, which was officially acquired on 2/5, three days after the fiscal quarter ended. Sleepy’s adds more than 1000 stores to the chain’s 2,359, but Furniture Today reports Mattress Firm is evaluating its real estate portfolio and may close some underperforming stores and others whose trading areas overlap……Brewers Association data for 2015 says small and independent craft brewers grew to a 12 share last year, having produced 24.5 million barrels which was a 13% increase in volume and a 16% increase in retail dollar value. The Brewers Association says there are now 2,397 microbreweries in operation along with 1,650 brewpubs and 178 regional craft breweries……Also in the beer business, Anheuser-Busch InBev will introduce Mexican beer Estrella Jalisco in ten states this month. Spanish-language TV is part of the media mix along with some print and digital ads……Krispy Kreme has had some problems over the years, but was able to report a 26% increase in profits for its fourth fiscal quarter through 1/31. Systemwide same-store sales were up 1.6% for the quarter and 3.9% for the year and company same-store sales were up 2.4%, the seventh straight year of growth. The company expects to open 30 new stores this year……Even before online shopping became an important component of retailers’ businesses, many experts had warned there were more physical stores in the country than were needed, and now reports say the pace of closing stores this year is already ahead of last year’s numbers. 24/7 Wall Street has identified the “top ten” in anticipated closings to be Office Depot, Children’s Place, Walgreens (which expects to add when it takes over Rite Aid), Walmart, American Eagle, Sports Authority, Chico’s FAS, Jos. A. Bank, and Bank’s parent Men’s Wearhouse. Additionally, some of the major traditional department stores such as Macy’s, Kohl’s and Sears are closing stores and while fewer in numbers, closing anchors in malls has a major impact on other mall tenants.

NETWORK NEWS

Women get the first choice in Coupled, the new unscripted dating series produced by Mark Burnett, which will premiere Tuesday, May 17, at 9:00 pm (ET) on FOX. Coupled follows 12 single, smart and young professional women looking for love, who will meet face-to-face with eligible single men against the beautiful backdrop of the Caribbean islands. The women have first choice as they instantly decide if they feel a spark of chemistry and want to spend more time with each guy, or if they don’t feel a connection and want to wait for the next one. Coupled will also feature the one thing that all modern romances have in common—texting. The women and men are armed with cell phones throughout the series, giving the audience a front row seat to the real drama, as their text conversations pop up on screen……Earlier the same evening, at 8:00 pm (ET), season three of Hotel Hell premieres on FOX. Gordon Ramsay will be traveling the country to Ft. Pierce, FL; Island Park, ID; Harpers Ferry, WV; Southbridge, MA; Newton, PA; Chelan, WA; and Loudonville, OH, to experience struggling hotel establishments firsthand……

Following the success of the first three seasons of El Señor de los Cielos, starring Rafael Amaya, Telemundo has launched an innovative campaign to herald the premiere of the new season of the Super Series on Monday, March 28, at 10:00 pm (ET). The campaign features an interactive video game, accessible via and Facebook, and more digital content, including more than 30 exclusive pieces as well as talent appearances around the country giving fans a chance to interact with the series’ stars.

TUESDAY RATINGS

The reliable trio of NCIS, NCIS: New Orleans and Limitless won Tuesday night for CBS, scoring an average 1.7 rating in Adults 18-49 in the Nielsen overnights, along with 7.5 in Households and an average audience of 11.830 million. NBC, with The Voice as the night’s top show in the young demo, was at 1.5 18-49, 4.5 HH and 6.971 million; ABC 0.9 18-49, 2.0 HH and 3.136 million; The CW 0.8 18-49, 1.3 HH and 2.137 million; FOX 0.6 18-49, 1.0 HH and 1.609 million; Univision 0.6 18-49, 0.9 HH and 1.705 million; and Telemundo 0.5 18-49, 0.7 HH and 1.278 million.

DODGE HAILED FOR BEST TV SPOT

Dodge’s “Wisdom” spot was crowned Automotive Ad of the Year as Nielsen announced the winners of its 10th Annual Automotive Advertising Awards—celebrating the most effective automotive ads that aired during 2015. The winning Dodge ad features an emotional montage of interviews with centenarians describing what they have learned in life juxtaposed with images of a Dodge Challenger and the tag line "You learn a lot in 100 years." The ad was created in celebration of the brand's 100th anniversary.

In addition to the overall Automotive Ad of the Year, Nielsen awarded campaign category winners—all celebrating excellence in effective creative across the automotive industry. Winners were announced during the Opening Press Breakfast of the 2016 New York International Auto Show.

The Sales Event of the Year award went to Toyota for its Annual Clearance Event "Piggy Bank." The Spanish TV Advertiser of the Year was Nissan; and the Luxury Campaign of the Year went to Mercedes-Benz Motors for its "Fable" ad.

Nielsen awarded Subaru the Excellence in Digital Advertising award for its "In the Dog House" ad.

NIELSEN IDENTIFYING CONNECTED TVs

Nielsen announced that, effective April 25, 2016, it will make available brand-level TV connected device data for streaming video devices and game consoles. In addition, Nielsen will add information from enabled smart TVs. Clients will be able to track how many homes across the country own TV connected devices, the brands that they own, and the growth of these brands over time. Clients will also be able to study how much time people spend with these devices overall and, for Nielsen measured content, link viewing to programs to these specific devices.

The new data is from Nielsen’s national television panel. The 40,000 households that comprise the National panel contain over 100,000 TV sets and over 50,000 TV connected devices—all measured by Nielsen.

In addition to brand-level data, Nielsen is creating a new viewing source bucket called Total Use of Television (TUT) that adds TV connected device usage to traditional television usage for a complete view of the use of the TV set.

“The granularity of the brand-level data for TV connected devices provides clients with in-depth insights into which devices consumers are using to access video content through their TV screens,” said Sara Erichson, Executive Vice President, Client Solutions and Audience Insights, Nielsen. “The ability to know how many consumers use which brands of TV connected devices, for how often and for how long, is critical for clients who need to make informed content decisions and understand their total audience.”

WHEELER DEFENDS JSA ACTIONS

FCC Chairman Tom Wheeler (D) has until April 1 to respond to an angry letter from 12 U.S. Senators—six Democrats and six Republicans—demanding that he void FCC actions cancelling joint sales agreements (JSAs) in license transfers, since a law passed by Congress and signed by President Barack Obama clearly stated that all existing JSAs were grandfathered. But judging by his answers to a House subcommittee, the Senators are not going to be happy with his reply. As reported by Broadcasting & Cable, Wheeler told members of the subcommittee that the JSAs in question were not grandfathered because the FCC treats the transfer of a license as the end of the old license and granting of a new one. Thus, the new license is covered by the FCC action of March 2014 ending new JSAs.

That didn’t sit well with Republicans on the House subcommittee and it’s not likely to sit well with the bipartisan group of Senators either. FCC Commissioner Ajit Pai (R), who voted against the JSA rule change, also testified before the House panel and said the FCC has “thumbed its nose” at the law.

OTT GROWING AD VIEWS

Over-the-top (OTT) has emerged as the fastest-growing segment of video advertising views, according to the latest edition of Magna Global’s Media Economy Report. “One of the things we’re thinking about is whether TV channels go away and become apps,” Brian Hughes, senior vice president-audience analysis and practice lead at Magna, told MediaDailyNews during a preview of the report.

The report makes the case that OTT is the most dynamic segment of a rapidly expanding universe that now includes linear, non-linear and OTT viewing. In fact, OTT now represents a “new galaxy” within that universe, Magna Chairman David Cohen says in the introduction to the report. The study, which is chock full of data from Magna and other sources, makes the case that television has reached a tipping point that might require a redefinition of what has long been Madison Avenue’s apex medium.

THIS AND THAT

As Yahoo tries to sell itself, eMarketer projects that the company’s digital ad revenues worldwide will drop 13.9% this year to $2.83 billion Meanwhile Google, which dominates the global digital ad market, will grow net ad revenues by 9.0% this year and Facebook will grow net ad revenues by 31.0%......Time Warner Cable has slashed its asking price for SportsNet LA by 30% in an effort to end the three-year stalemate with other MVPDs. MLB Commissioner Rob Manfred called for DirecTV, AT&T, Cox and Verizon to step up to the plate. Even so, no deals are anticipated by opening day for the Los Angeles Dodgers.

AVAILS

WTKR WGNT TV, Norfolk, VA, Tribune Station Group, (CBS, Market 42) has an immediate opening for an Account Executive. Looking for an aggressive, energetic candidate to add to our successful team. Experience and a proven track record in reaching billing goals and developing new business required. This candidate must have knowledge of Nielsen ratings and Scarborough information to help achieve our objectives. Must possess excellent negotiating skills! CLICK HERE for more info or to apply, job 2016-43925. EOE.

Fox 54, WZDX in Huntsville, AL is searching for an Account Executive. The AE aggressively seeks new customers for both TV and eMedia business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community. Work with existing and prospective clients! Interested? CLICK HERE for more details or to apply now. EOE.

KARK Channel 4 (NBC) and FOX16 in Little Rock are looking for an Account Executive. Do you often find yourself day dreaming at your current job? Are you envisioning how you can create greater impact? Do you want to look forward to coming to work? Are you looking to put your creativity to work? Then KARK Channel 4 (NBC) and FOX16 in Little Rock, may be your answer. We’re looking for our next superstar to join our team! CLICK HERE to apply. EOE

CBS O&O television stations South Florida- Miami is seeking a high energy, driven, self-starter with 3-5 years sales experience in broadcast or cable television. Account Executive position requires heavy emphasis with proven track record in developing and closing new business, sports and digital sales and with local retail businesses. Candidate experience must include growing relationships with business owners and c-suite executives with the ultimate goal to increase both ROI and revenue. College graduate preferred. Interested candidates can CLICK HERE to begin the application process. EOE M/F

Are you an innovative GSM or LSM who enjoys growing revenue and market share? Are you a team building communicator with 5+ years of TV Sales Management experience? Do you have a successful track record of taking your station to new sales heights? Sinclair Broadcast Group is hiring a Director of Sales in the Springfield/Champaign, IL markets. The DOS will be responsible for market wide inventory and sales for 5 stations. CLICK HERE for more info or to apply now. E.O.E.

CALA Broadcast Partners LLC is acquiring broadcast television properties in the Mississippi Delta and is looking for the right person to operate its sales department. The Director of Sales will oversee sales for WABG, EABG, WXVT and WNBD - ALL of the Big Four networks in the Greenwood/Greenville DMA. We need an experienced, hands-on person who is not afraid of the hard work required in a small operation. If you believe you’re the right candidate, send your resume, cover letter and salary requirements IN CONFIDENCE to bswan@. EOE.

NBCUniversal seeks a Traffic Manager for an open position in Boston. Responsibilities include: Ensure quality control of sales support customer interface/adherence to established WideOrbit Traffic & Sales standards; Ensure integrity of order booking process; Broadcast log reconciliation. See our ad online for more responsibilities. Minimum 5 years of experience in Broadcast Traffic and working experience in Broadcast Traffic systems (WideOrbit, OSI, etc.) and a bachelor’s degree required. CLICK HERE for more information or to apply now. EOE.

Yesterday, President Obama arrived in Cuba, a formerly hostile territory. Tomorrow, he returns to Washington, a currently hostile territory.

--Conan O’Brien

Harrison Ford and Steven Spielberg have signed on to make a new Indiana Jones sequel set for release in 2019. It will be like the other movies, but now when he cracks his whip the sound is actually coming from his knees.

--Seth Meyers

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SPOTS N DOTS

The Daily News Of TV Sales

March 24, 2016

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