Write Your ‘Ideal Customer Story’

[Pages:2]Write Your `Ideal Customer Story'

Write Your `Ideal Customer Story'

What is Your `Ideal Customer Story'?

Your Ideal Customer Story is a written summary of ... ? How your ideal customer finds you ? The problem(s) you solve for them ? Why you offer the best solution ? The transformational experience you offer

Writing Your Ideal Customer Story will ... ? Form the very foundation for all of your sales and

marketing efforts ? Help you think like a `compassionate marketer' which

is essential to your success in your heart-centered business

Copyright ?2018 Holistic School of Business, LLC

802.225.5960 Page 1 of 2

Write Your `Ideal Customer Story'

Step 1: Write your quick answers (or perhaps just a few bulleted points) for each of the following questions:

1. Describe in detail your ideal customer? (demographic & psychographic characteristics) 2. What are the biggest sources of pain that your ideal customer needs to resolve? List them out and

identify the ones that you can help them solve. 3. Why don't the standard solutions work? 4. What have they tried that has not worked? 5. What does your Ideal customer need to do instead? 6. Why are you so good at fixing the problem that your Ideal Customer faces? What specialty do you bring

to them? 7. What are the specific results that your customer will experience from working with you (through your

program, service or product)? Please describe the transformation they will experience. 8. Because of these results, what other benefits will your client realize from your program? 9. What would be the cost to your client if he or she does not accept your offer? 10. When is your Ideal Customer most likely to search for you? 11. Where, specifically, does your Ideal Customer find you? 12. List the steps they need to take (or a summary of what they need to know) to make the transformation

that you help them with.

Step 2: Write a detailed "Ideal Customer Story" based on your answers to the above questions.

Copyright ?2018 Holistic School of Business, LLC

802.225.5960 Page 2 of 2

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